Ever wondered how the world’s best creatives think? Netflix’s brilliant design documentary series Abstract, takes us into the mind of the one and only Paula Scher.
A principal at the New York office of internationally acclaimed design firm, Pentagram, Paula has earned awards and renown for her work and has been called the “most influential female designer in the world.” Her client list includes companies like Tiffany & Co., Microsoft, Coca-Cola and Citibank.
Abstract shows us how Paula paints with words, developing the visual language of iconic brands and institutions around the world. The leave behind line is Scher’s statement on how she approaches the act of designing; “You have to be in a state of play to design. If you’re not in a state of play, you can’t make anything.”
In November she will be visiting Sheffield to share her experiences and career journey at Sheffield Hallam University, as part of their ‘Stars on Starting Out’ series. We’ll be there. Will you?