Flexseal has been at the heart of the civils and drainage sector since 1989 and today employs approximately 60 people in the UK. Managing the ever-changing demands of a large number of customers can be challenging, so the company has implemented new strategies to service these customers in a way they hope is consistent, fair and adds value. “I’ve challenged my team to modernise our business and use technology to manage our growth and offerings to customers.” Explained Lee Pashley, Flexseal’s Mangaing Director, who further stated that modernisation is a key focus for the next 15-year business plan.

The perpetual challenge Flexseal have is adding new service provisions to their customer base. Their marketing team collated market insights and customer feedback that clearly pointed out to that additional training was at the top of their customers’ agendas .

Shifting training online
Flexseal offers in-branch practical training for its customers but recognised that this can present certain logistical issues for time-pressed merchants. Their marketing team approached Herron to come up with a solution based on their needs and strategy for the Flexseal Academy. Working closely with the Flexseal team we worked out a project scope and data structure on how it could be done. A few weeks later Flexseal’s new training tool can instantly give all ther customers access to training materials; a service that they have never been able to offer before. The content is very much tailored to sales tips and tactics as well as industry standards and changes.

Flexseal Academy is now an extension of the supplier’s established training led by its team of experts. The online platform allows the company to react to and communicate changes that affect the pipe connections industry, aiming to keep builders’ merchants at the forefront of any changes.

Herron and Flexseal are now working on a Danish version of the Flexseal Academy, with other sales territories set to follow.

Flexseal Academy - website design and development
The end

Related reading

  • Flexseal's German website

    True collaboration for brand success

    I think so much of our success with Flexseal is due to the brand intelligence we’re able to bring to the table.

    Categories: ProjectsPublished On: 17 Dec 20214.6 min read
  • 3D valve visualisation

    A 360° solution for Herose UK

    We’ve been working with the team at Herose UK for over 15 years; it’s been brilliant to see the company’s continued growth and be a part of their journey and support their brand evolution. Our most recent project with Herose UK was to create the campaign and content around their latest offering — the 360° Solution.

    Categories: ProjectsPublished On: 12 Nov 20212.8 min read

Contact us

If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.

 +44 (0)114 321 1808