How it all began
TTI, Inc is a client I’ve worked with for almost 20 years. The world’s leading specialist distributor of electronic components, the company began in Fort Worth, Texas and now has an international presence, with locations across North America, South America, Africa, Asia and Europe. With almost 6,700 employees and global warehouses containing over 850,000 component parts, it’s quite an impressive operation — it’s been incredible to watch its growth over the years.
I began working alongside TTI’s marketing team in their European headquarters in Munich back in 2002, to provide creative assets for its 46 European sales branches. Everything I do for the company is through that central marketing office in Europe — a department that has expanded as the company has over the years.
While TTI sells some of the most cutting edge technology, when it comes to marketing the emphasis is still really on traditional print design work; everything from catalogues, magazine and poster adverts, data sales tools, internal comms, large scale campaigns. As it has a pan-European presence, the literature is often produced in several different languages. I love that print still carries a lot of weight in industry, for their employees, suppliers and customers.