How long have you worked with Herron?
I joined Flexseal around six years ago. It was quite soon after I started that I reached out to Paul and got the ball rolling when it came to working together. I learned the ropes fairly quickly at Flexseal and began developing our in-house team and approach; Paul and the rest of the team at Herron have been on that journey alongside us.
One of the first digital products that came out of that relationship was the Flexseal Academy. As a training package, it has multiplied dramatically since we launched the first platform. We went from wanting to launch an online platform where our customers can login and access pre-loaded training materials. We rolled it out and had almost 1000 members on the platform taking courses every day.
Then the pandemic hit and of course it became a learning platform for people to use at home. But what we also did is took the branding from the Flexseal Academy and expanded it into webinars. As we’ve been waiting for the world and marketplace to open up even further we’ve built an onsite training facility as well. It’s amazing to think that a simple platform we launched with Herron four years ago has become a major offering within our operation.
What can you tell us about the new website?
Our previous website was archaic and not reflective of our company’s complete offering. Having sat down with Paul we agreed the messaging around Flexseal wasn’t hitting the mark. It’s difficult to think of yourself as an out-and-out manufacturer, because there’s always going to be various steps in the supply chain between us and the actual customer that uses the product — and beyond that, the client that benefits from the customer that’s installing the product.
From an industry point of view we’ve always been focused on that middle ground. I think that’s changing slightly in that as well as working with the middleman we need to work more closely with the end user to get the feedback that will help make our products even better. But also, when it comes to launching new products we need to be talking to those end users and filtering messages out as far and wide as we can.
This new website which is modern, clean and consistent is the catalyst for us getting our messaging across, and Herron have helped us massively with that.