Creating a brand identity built to last

KIR are a team of in-house structural and civil engineers who provide an extensive range of demolition and engineering services, based in the South East of England. KIR manage the delivery of all front-end enabling stages of any development, ensuring each project has been risk-assessed and designed with all efficiencies considered.

We partnered with KIR to create a rebrand for the company and produce a modern identity — one that had longevity and would grow alongside their business. We approached the rebrand process with a traditional set of design values, and the construction industry, in mind. 

We began by deciding on a crafted logotype which KIR could take ownership of — one that was bold, punchy and had gravitas. As it was important to create cohesion between the mark and typography, we incorporated shared elements into both from the offset. This included directional arrows that represented the company’s core specialist services: demolition, earthworks and groundworks. 

We returned to the logotype to craft the R, which served to both unify the design of the identity while also functional for individual use to move the brand forward. 

Moving away from the traditional black and yellow colours that are synonymous with the construction industry, we selected a unique but professional colour palette that would help KIR stand out from their competitors.

We then created further brand and digital brand assets and activated the brand across physical and digital platforms as part of a larger roll out.

The end

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