62% increase in online sales
Panel Systems have been manufacturing and supplying their range of insulated building products, CNC machined panels, architectural panels and external cladding to specialists in the global construction, automotive, packaging, and marine markets since 1974. Over 50 years the business had established a reputation for excellence in product manufacturing, supply, and customer service. However, the Panel Systems website was no longer matching this pedigree and was in need of an upgrade.
Partnering with Herron was a game-changer. Our previous digital footprint was overly complex and deterred customers, but Herron streamlined everything into a single, user-friendly platform, leading to a boost in online sales within a year. This transformation has significantly improved our customer experience and our sales performance.
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The challenge
Following the previous redesign of the Panel Systems website in 2016 there had been a number of iterative changes and additions made over the years. Gradually this evolutionary development work eroded the integrity of the user experience. Navigation became disjointed, user flows fractured, and content delivery confused and inconsistent. While Panel Systems were conscious of the challenges facing users, they wanted a subjective view into their website to analyse the information architecture, user experience, and content strategy to identify the weaknesses and advise on how they could address these issues to create a digital environment that worked with users and not against them.
The approach
Our first action was to embark on an extensive digital discovery. Our team undertook a detailed review of Panel Systems’ website looking at content strategy, information architecture, product categorisation and curation, accessibility, and user interface design. Additionally, we reviewed a limited number of top performing product websites to illustrate what best practice looked like and to inspire Panel Systems to embrace change for the better. Our findings were compiled into a report and presented to Panel Systems alongside our recommendations and a proof of design concept to help them visualise what their future website could be.
The solution
From the insight gathered during our discovery we devised a comprehensive digital strategy for Panel Systems which focussed on elevating product accessibility and simplifying user experience. We streamlined user journeys, crafted an improved content strategy, reformed product categorisation, and fine tuned the user interface design to deliver a seamless user experience in a more intuitive environment.
The result
Our journey with Panel Systems was one of agile collaboration and intelligent digital transformation. By embracing a more strategic approach to reinventing their website they have not only eliminated technical snagging points but also enhanced their product perception and elevated their value in the marketplace.
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If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
