Creating a large-scale brand vision

PryceWilliams are specialists in strategy implementation, regulatory compliance and technology automation in the banking, fintech and financial services sector. Herron were approached by the company’s Director, Parrish Pryce-Williams to create a comprehensive brand vision for PryceWilliams that would support the company’s growth into the future.

Paul and the team at Herron helped us to identify who we were as a company, what we wanted to achieve, our overall vision and importantly, who our clients and competitors are.

Parrish Pryce-Williams,

As a delivery-focused consultancy, PryceWilliams needed to clearly identify their customers as well as their competition. After an initial meeting, we conducted in depth research into the sector to better understand their unique position in the marketplace. By listening closely to our client’s story and getting an exhaustive overview of the commercial environment, we developed a dynamic brand that reflects the company’s high quality offering and level of expertise.

PryceWilliams’s new brand appeals to a global audience, including both established financial institutions and challenger brands as well as digital technology startups.

The end

Read our blogs about PryceWilliams

  • Centre spread of the brochure for PryceWilliams.

    PryceWilliams – creating brand concepts from soundbites

    We won the branding gig for PryceWilliams, identifying their customer base in banking and fintech. We also created a modern logo and the "Making Progress Happen" strapline.

    Categories: ProjectsPublished On: 21 Nov 20195.5 min read
  • 5 Questions with Parrish Pryce-Williams.

    5 questions with Parrish Pryce-Williams

    We spoke to PryceWilliams’s Director, Parrish Pryce-Williams about his experience in the financial sector and his vision for the company.

    Categories: Meet the clientsPublished On: 14 Oct 20195.3 min read

More Client Journeys