Marketing

Uniting brand, digital and search to drive results

We create marketing strategies and campaigns that connect the dots – from brand to digital, SEO to social. We help you find the right mix of tactics to get meaningful results.

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Marketing services

Please see below for the full scope of our marketing capabilities:

Marketing Strategy

We help you see the whole picture — creating marketing strategies that give every activity clarity, purpose, and direction. From audience insights and messaging frameworks to channel plans and campaign architecture, we design strategies that guide every element of your marketing. The result? Focused, joined-up marketing that performs as one system — not disconnected parts.

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Lead Generation & Sales Funnels

We help you attract, engage, and convert the right audience. From lead magnets and landing pages to CRM integration and automated journeys, we design sales funnels that guide prospects smoothly from first interest to action. Our work makes it easier for your business to generate leads and turn them into loyal customers.

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Email Marketing

We help you build stronger relationships through email. From strategy and planning to automated nurture sequences, newsletters and promotional campaigns, we create email journeys that keep your brand front-of-mind — and guide people from interest to conversion, and beyond.

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Content Marketing

We create content that earns attention and builds trust. From content strategy and planning to blogs, thought leadership, and video scripts, we deliver the right messages at the right moments — helping your brand stand out, support search visibility, and drive action.

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Analytics, Insights & Conversion Optimisation

We help you measure what matters and act on it. From GA4 and Search Console setup to dashboards, conversion tracking and reporting, we provide the insights you need to refine, optimise and grow. Our work ensures your marketing is guided by clear, actionable data.

SEO & Search Visibility

We help your brand get found — and stay found. Our SEO work covers everything from technical audits and onsite optimisation to local SEO and keyword strategy. We build the foundations that improve rankings, increase traffic, and support long-term growth.

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AEO (Answer Engine Optimisation)

We help your brand earn visibility in the next generation of search. From structured data and authoritative content to optimisation for Google’s Search Generative Experience and voice assistants, we make sure your brand is surfaced by AI-driven search platforms.

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Paid Search & Digital Advertising

We create paid campaigns that deliver measurable returns. Whether it’s Google Ads, social media advertising or retargeting, we focus on clarity, conversion and ROI — building paid search and advertising campaigns that support your wider marketing objectives.

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Campaign Planning & Delivery

We plan and deliver integrated marketing campaigns that get noticed — and get results. From new product launches to seasonal promotions and brand pushes, we bring together the right mix of channels, creative and tactics to help your campaign cut through and achieve its goal.

Social Media Strategy & Management

We help you use social media with purpose. From strategy and planning to templates, playbooks and campaigns, we ensure your social presence supports your brand and wider marketing goals. We focus on building a presence that’s intentional, consistent and effective — not just noise.

Marketing work
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SWPM literature design
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68% of online experiences start with a search engine

Intergrowth

76% of B2B marketers use content to generate leads

Sopro

Marketing case studies
Testimonials
Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.
Keith Stewart
HEROSE UK
The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.
Josh Kershaw
Furniss & White
Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.
Ryan Lockwood
Fernco
Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.
Dr. Pam Murrell
Cast Metals Federation
Our approach

Our team works with you to define a clear marketing strategy, then builds cross-channel campaigns to match – using the right tools, platforms and creative to maximise ROI. 

We help you understand the channels that matter most for your audience and business, and give you the support to build, sustain and improve your presence over time.

From technical SEO to paid ads, content marketing to AEO, we bring everything together – so your marketing works harder, smarter and more consistently.

Our process flexes to suit your needs, but always includes these core stages:

1. Strategy

We help you see the whole picture — defining clear objectives, audience priorities, messaging, and channels to ensure every element of your marketing has purpose and direction.

2. Build & Activate

From SEO to paid search, email to social, we design and deliver campaigns that engage, convert and support long-term growth. We focus on clarity, consistency and measurable impact across all channels.

3. Refine

We track, measure and learn from every activity. Our insights help you refine your marketing, improve performance, and ensure your budget works harder.

Frequently asked questions

Whether you're building a strategy from the ground up or looking to fine-tune what's already in place, here's what you need to know about how we approach marketing – from planning and campaigns to SEO, content and beyond.

Yes. Whether you need us to lead the strategy, fill in capability gaps, or act as an extension of your team, we’ll tailor our support to match your internal setup and priorities.

We focus on clear, measurable outcomes — from traffic and rankings to leads and conversions. We use tools like GA4, Search Console and custom dashboards to track performance and guide improvements.

Absolutely. We have deep experience in B2B marketing, helping brands build visibility, generate leads and grow over time through thoughtful, channel-smart strategies.

Yes. We work with you to define a clear marketing strategy, then support you with planning, campaigns and ongoing execution — whether you need a full-service partner or support in key areas.

We offer a full range of marketing services — from strategy, SEO and content marketing to lead generation, paid search, email, social and analytics. Everything is designed to work together as one joined-up system.

Our Services

Brand

Please see below for the full scope of our branding capabilities:

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Design

Please see below for the full scope of our design capabilities:

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Web Development

Please see below for the full scope of our web and digital capabilities:

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Marketing

Please see below for the full scope of our marketing capabilities:

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We'd love to hear from you

Drop us a note, or call the studio.

We usually reply within one working day.

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