Brand

Building brands for a digital age

In a world of constant noise and short attention spans, we help brands stand out with clarity and purpose.

Through brand strategy, visual identity, tone of voice, messaging and brand guidelines, we create cohesive, distinctive brands that build trust, drive engagement and move your business forward.

Brand services

From visual identity and messaging to strategy and implementation, we offer end-to-end brand services to ensure your brand feels credible, cohesive and authentic at every touchpoint in the real and digital world:

Brand Audit

A detailed review of your existing brand — how it looks, how it speaks, and how it’s perceived. We assess strengths, gaps, and risks, providing clear recommendations that help you move forward with confidence. Our audits are ideal if you’re unsure where to start, or want an expert second opinion before investing in changes.

Brand Workshops

Our workshops are practical, collaborative sessions that get to the heart of your brand. We help you uncover what makes your business different, align your team around a shared vision, and make decisions that stick. Each session is designed to draw out insights, challenge assumptions, and build the foundation for stronger brand thinking.

Brand Strategy

We help you define who you are, what you stand for, and why people should choose you. From positioning and audience insight to purpose, values and tone of voice, we build the framework that guides all your brand activity. Clear, focused strategy means smarter decisions — and a brand that can grow with your business.

Brand Messaging

Your brand is only as strong as the story you tell. We help you shape that story — crafting messaging that resonates with your audience and unites your team. From a clear brand narrative to straplines, messaging suites and key sales messages, we make sure your words work as hard as your design.

Naming

A name can make all the difference. We create names that are distinctive, relevant and ready to grow with your brand — whether for a business, product, service or initiative. Our process blends creativity, rigour and practicality, ensuring the names we develop are both meaningful and usable.

Brand Architecture

If you have multiple products, services or sub-brands, clarity matters. We map out how everything fits together — so your offer is easy to understand, scalable, and positioned for growth. The result is a structure that supports both your business goals and your brand story.

Brand Identity

Your brand identity is how the world recognises you. We design logos, visual systems, colour palettes, typography, templates and guidelines that bring your brand to life — clearly and consistently across every touchpoint. The result is a brand that not only looks the part, but works in the real world.

Rebrand & Refresh

Whether your brand needs a light update or a full-scale reinvention, we guide you through the process from first step to final rollout. We help you keep what works, improve what doesn’t, and reintroduce your brand with confidence. Our approach ensures the change feels purposeful, not cosmetic.

Brand Activation

A brand isn’t just something you create — it’s something you do. We help you bring your brand to life through campaigns, content, digital channels, print, video and more. From launch to long-term rollout, we ensure your brand shows up clearly, consistently and powerfully.

Brand Governance

Once your brand is out in the world, it needs looking after. We provide ongoing support to help you protect your brand’s integrity — from training and onboarding tools to partner guidance and quality checks. Our goal is to make sure your brand stays as strong tomorrow as it is today.

View our branding work

Corporate ID for Chase Research Cryogenics

Corporate Identity Manual for Pryce Williams Limited

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Compona-designs

SWPM-devices

prycewilliams-brand-guidelines

SWPM_Environment_03

herose-brand-guidelines

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Consistent branding across all platforms can boost revenue by up to 23%.

Lucidpress, State of Brand Consistency report

81% of consumers need to trust a brand before considering a purchase.

Edelman Trust Barometer

A well-defined brand strategy can drive revenue growth of 10–20%.

Harvard Business Review

View our branding case studies

Chase Research Cryogenics
HEROSE UK
Asmet
SWPM

“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”

Keith Stewart, HEROSE UK

“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”

Josh Kershaw, Furniss & White

“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”

Ryan Lockwood, Fernco

“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”

Dr. Pam Murrell, Cast Metals Federation

Our approach

We work closely with our clients through a collaborative and structured process — guided by senior creatives who’ve helped build brands that last. Whether you’re starting from scratch or refreshing what you’ve got, we’ll help you craft a brand that’s bold, human and built to thrive in digital spaces.

1. Discovery

Understanding your business, challenge and opportunity through workshops, interviews, research, analytics and analysis.
We uncover the important detail to guide the creative process in alignment with your objectives.

2. Exploration

Delving deep into the insight, competitor landscape and movements of the market.
We immerse ourselves in the challenge to explore opportunities and possibilities that will give your brand a stronger vantage point.

3. Strategy

Devising a detailed plan of action based on a foundation of solid intelligence.
We define a strategic pathway that is conscious of all the moving parts integral to elevating your brand in the minds of your audience.

4. Creativity

Developing creative solutions that pack a punch, through authentic brand messaging, distinctive brand identity, compelling campaigns and engaging digital experiences.
We apply ingenuity to carve a distinct territory for your brand.

5. Activation

Launching the creative solution into the market place through strategic implementation that engages your audience at every level in print, social and digital media.
We make sure your message not only gets across, but actually resonates.

6. Evaluation

Keeping a persistent eye on your brand’s performance using analytics, reporting and on-going assessment.
We apply proactivity to fine tune and improve your brand’s expression and enhance audience engagement.

Frequently asked questions

Whether you’re starting from scratch or refreshing what you’ve got, here’s what you need to know about how we approach brand strategy, identity and everything in between.

What brand services does Herron offer?Jeremy2025-07-04T14:44:16+00:00

What brand services does Herron offer?

We offer a full suite of brand services including brand strategy, visual identity, tone of voice, brand messaging, brand guidelines, photography, and stakeholder workshops. Whether you’re building a brand from scratch or refreshing an existing one, we can support every stage of the process.

What’s the difference between brand strategy and visual identity?Jeremy2025-07-04T14:44:38+00:00

What’s the difference between brand strategy and visual identity?

Brand strategy defines what your brand stands for — your positioning, values, audience and story. Visual identity brings that strategy to life through logos, typography, colour, layout and imagery. At Herron, we ensure both are developed in sync to create a brand that’s clear, consistent and effective.

Can Herron help with a brand refresh or rebrand?Jeremy2025-07-04T14:45:08+00:00

Can Herron help with a brand refresh or rebrand?

Yes — we regularly work with clients to refresh or completely reimagine their brands. Whether your business is evolving, merging, or simply needs to modernise, we’ll guide you through a strategic rebrand that builds on your strengths and aligns with where you’re headed.

How do brand guidelines help my business?Jeremy2025-07-04T14:45:31+00:00

How do brand guidelines help my business?

Brand guidelines provide clear rules for how your brand should look and sound — from logo usage and colour to messaging and tone of voice. They help ensure consistency across all channels and make it easier for your internal teams and partners to stay on-brand.

Do you run brand workshops with stakeholders?Jeremy2025-07-04T14:45:50+00:00

Do you run brand workshops with stakeholders?

Absolutely. Our workshops are designed to bring key people together to align on goals, define your brand’s core attributes and gather insights that inform strategy and creative. They’re a great first step in any branding or rebranding project.

Contact us

If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.

hello@herron.agency

+44 (0)114 321 1808