Strong visuals make you stand out, as well as building recognition, trust and consistency.
From typography to imagery, we create full visual systems that work in the real and digital worlds.
75% of a company’s credibility is judged based on the design of its website
First impressions are 94% design related
Using a signature color can increase brand recognition by up to 80%.
What is Brand Identity?
Brand Identity is the visual expression of your brand — the symbols, colours, type, and design rules that make you instantly recognisable. It’s how your brand shows up in the world: on your website, in print, in motion, and in every interaction.
A strong identity translates strategy into design. It ensures that every touchpoint — from a sales brochure to your LinkedIn banner — feels unmistakably “you.” When built on solid strategic foundations, it not only looks good but works hard, helping customers notice, trust and remember your brand.
How a strong brand identity can help you win more business
Design doesn’t just make things look good — it shapes how people feel about your business. A well-crafted identity signals professionalism, builds trust and makes customers more confident in choosing you. When your visual presence feels considered and consistent, it reassures people that your business is too.
But a weak or inconsistent identity can make even the best products or services feel uncertain or out of date.
A strong, cohesive identity:
Brand Identity – what you’ll get
Our Brand Identity service turns strategy into design that performs. It often follows naturally from a Brand Strategy or Brand Messaging project, giving your brand a complete visual system ready to roll out across every medium. You’ll walk away with a complete brand identity toolkit:
Why choose Herron for Brand Identity?
We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner — easy to reach, hands-on, and invested in your success.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — sectors where complex products, technical detail and long buying cycles demand absolute clarity. We create visual identities that make these businesses look as expert as they are — translating precision, reliability and innovation into design that builds trust and recognition.
We also work with professional services firms — consultancies, financial services and other knowledge-led organisations — where credibility and consistency are everything. For these clients, we develop brand identities that communicate authority and confidence, while staying flexible across digital and print touchpoints.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
We don’t start with aesthetics — we start with understanding. Every visual decision stems from strategy, audience insight and practical application. Our process combines creativity with commercial sense, ensuring your brand identity looks right, feels right, and works everywhere you need it to.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about Brand Identity:
Brand strategy defines who you are. Brand identity defines how you look and feel — the visual layer that expresses your strategy. It translates positioning, values and personality into tangible elements like logos, typography and colour. A good identity makes your strategy visible, memorable and usable by everyone in your organisation.
No — we can create or refresh your visual identity without a full brand strategy phase. In those cases, we’ll run a shorter discovery and positioning workshop to understand your audience, offer and goals. That gives us enough strategic grounding to make confident design decisions — ensuring your identity still feels purposeful, not purely aesthetic.
If you already have clarity around your brand’s direction, values or audience, we’ll build on that foundation. If not, we’ll guide you through a light-touch strategy process so the final design looks great and makes sense for your business.
That’s often a great starting point. We can refine or modernise your existing logo and then build a wider visual system around it — ensuring everything else aligns seamlessly. This might include updating your colour palette, typography, imagery and digital styling so that your logo feels fully integrated with the rest of your brand and marketing materials.
Many clients come to us not for a full rebrand, but to create cohesion and consistency around what they already have. We’ll preserve the equity in your existing logo while strengthening how it’s applied — so your brand looks unified, professional and ready for growth.
Yes. Every identity project includes a clear, practical set of guidelines covering logo usage, colours, typography and templates. We make them easy to follow, with real-world examples that show how to apply the design — not just abstract rules. Your team, suppliers and partners can all stay on-brand without constant oversight.
Absolutely. We design every system to be fully adaptable — ensuring colours, typography and imagery perform beautifully whether viewed on a high-res screen, printed brochure or trade-show banner. We test across formats and file types so you can implement your brand seamlessly in-house or through partners.
Typically 4–8 weeks, depending on the scope and complexity of the project. A straightforward refresh might take a month, while a complete rebrand with multiple logo versions, templates and rollout materials may take longer. We’ll map timelines clearly at the proposal stage.
Yes — whether you’re a sub-brand, product family or part of a wider group, we design systems that maintain visual coherence without losing individuality. We can create hierarchy rules, lockups and design structures that help multi-level brands look cohesive and credible.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
