Putting people at ease
with a warmer kind of legal brand.

Our journey with Lawable started with a very frank and open conversation with Managing Director David Stokes. David had done what many brave people have done in the past year and decided to resign from the law firm that he’d spent 12 years working at in order to begin his own venture on his own terms. He had a solid idea of what the business should deliver for its clients and was keen to provide a better kind of experience for people needing personal legal services. David also understood the importance of the role brand would play in helping his business take off and came to us to turn a blank canvas into a compelling brand that clients could really believe in.

As someone with zero experience of corporate branding, it was a leap of faith to completely hand over control to the team at Herron. However, their creative team made the process very easy to understand and engage with, breaking it down into clear stages so that at all times I knew what we had done and what we were now working towards. The entire design process was carefully managed from start to finish so that there were no surprises and everything finished on time.

David Stokes,

We were immediately inspired by David’s vision and drive and kicked off the project with a briefing session that really drilled down deep into what the new brand should express and deliver to clients. David was adamant that his new brand should challenge the traditional law firm’s approach to legal services that was often cumbersome, complicated and inefficient. His aim was to provide a more forward thinking alternative that was tailored to client’s individual needs, easy to use, plain speaking and hassle free.

Initial sketch work
Lawable brochures

The Lawable brand launched in April 2021 and while it’s still early days David’s new business is going from strength to strength, supported by a brand that authentically engages with his audiences and sincerely reflects his ambition.

The end

Read our blogs about Lawable

  • David Stokes

    In conversation with David Stokes

    We spoke to David Stokes, founder and Managing Director of Lawable, about his brand journey with Herron.

    Categories: Meet the clientsPublished On: 10 Sep 20219.4 min read

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