Expanding into Europe

When A&S Metallurgical Resources Ltd wanted a complete rebrand, they approached Herron for help. With a 20-year heritage, the company was expanding internationally and needed a new identity to reflect its ambitious plans. We created a brand story that drew on their values and strategic vision to reposition the company as a global player – A&S Metallurgical Resources became, Asmet.

We delivered a new corporate identity, a confident tone of voice, created bold imagery to inform a range of marketing collateral and a digital strategy that centred on supporting Asmet’s global vision by featuring its international logistics network and infrastructure.

Our brand and digital strategy has become vital for growing our business worldwide. It has given Asmet credibility and helped us to standout in a tough new market. Asmet now competes with the best on a truly international stage.

Andrew Parker,
Operations Manager

Asmet have held a long term vision to establish European stock logistic ‘hubs’ and break into the established German, French and Italian markets. To support the sales drive we created native language micro-sites, sales videos, product literature, and trade advertising into each territory.

All of these marketing communications were created to open doors for the ‘on-the-ground’ sales teams and within one month of the digital campaigns going live Asmet had landed a huge order from Germany.

The end

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