At Herron, we’ll get under the skin of your brand to unearth its authentic voice — clear, consistent and true to who you are.
We craft the words that turn strategy into connection, helping your brand sound as strong as it looks.
What is Brand Messaging?
Brand Messaging is about defining how your brand communicates with its audience — the words, tone and rhythm that express its personality and values. It shapes how you sound across every touchpoint, from your website and marketing to proposals and internal comms.
It brings your brand’s personality to life in language that feels natural, confident and recognisably yours. When done well, it builds understanding and trust with your audience, strengthens consistency across teams, and gives your communication a clear commercial edge.
How Brand Messaging can help you win more business
When your messaging isn’t aligned, confusion creeps in. Different teams say different things, customers hear mixed messages, and your story loses impact. You risk sounding vague, generic — or worse, forgettable.
On the other hand, clear, consistent messaging:
Brand Messaging – What You’ll Get
Our Brand Messaging service bridges strategy and expression — turning your positioning into language your team can use every day. It often follows naturally from a brand strategy project and feeds directly into brand identity, design and marketing content.
You’ll receive a complete messaging suite — practical tools that capture your voice and keep it consistent across every channel:
Why choose Herron for Brand Messaging?
We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner — easy to reach, hands-on, and invested in your success.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — complex products, long buying cycles, and the need for absolute clarity. We help these brands communicate technical detail in plain, persuasive language that builds confidence with specifiers, engineers, procurement teams and decision-makers.
We also shape messaging for professional services where credibility, trust and reputation are everything — from consultancies and financial firms to other knowledge-led organisations. In both worlds, we make sure your story is clear, consistent and commercially effective.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
We take a collaborative, insight-led approach to developing brand messaging — combining strategic thinking with creative clarity. Each stage builds towards a clear, consistent narrative your team can use across every channel.
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about Brand Messaging:
Brand strategy defines who you are — your positioning, purpose and audience. Brand messaging defines how you express that strategy through language: the story, tone and key messages that make your brand distinct. In short, strategy sets the direction; messaging brings it to life in words people understand and remember.
Not necessarily. We can develop brand messaging as a standalone project if you already have a clear sense of who you are and what you stand for. When there isn’t a formal strategy in place, we’ll do enough discovery work to ensure your messaging is still grounded in solid commercial insight.
Yes — messaging sits alongside your visual identity, not beneath it. Even great design can fall flat if the words don’t match the quality of your offer. Clear, confident language strengthens your existing brand and makes every communication more persuasive.
Typically between 3 to 6 six weeks, depending on the scope of work and number of stakeholders involved. Most projects include an initial workshop, draft messaging suite, and one round of refinement. We can tailor the process and timeline to your team’s pace and priorities.
You’ll receive a complete messaging suite — including your brand positioning statement, elevator pitch, messaging framework, tone of voice guidelines and example copy. It’s a practical toolkit that makes your brand easier to talk about, write about and sell. We’ll also show your team how to apply it so it becomes part of your everyday communication.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
