Strong brands don’t happen by accident — they’re built on insight. A Brand Audit helps you understand how your brand is really performing, so you can invest time and budget where it will have the greatest impact. It’s the foundation for smarter strategy, clearer communication, and stronger commercial results.
What is a Brand Audit?
A Brand Audit is a deep dive into how your brand is perceived — inside and out. It evaluates the consistency, clarity and effectiveness of your brand across every touchpoint, from messaging and design to digital presence and customer experience.
It reveals what’s working, what’s not, and where your biggest opportunities lie — helping you align your brand with your business goals and market realities.
How a Brand Audit can help you win more business
When results plateau or your message no longer lands, a Brand Audit shows you why. It highlights inconsistencies, blind spots and opportunities across your brand — so you can fix what’s holding you back and amplify what works.
The outcome: more focused marketing, stronger trust, and measurable business growth.
A strategic Brand Audit helps you:
Brand Audit – What you’ll get
Our Brand Audit delivers a clear, actionable picture of your brand’s current performance and potential. You’ll receive a practical report — not theory — showing where to focus for maximum commercial impact.
Why Choose Herron for Brand Audit
We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner — easy to reach, hands-on, and invested in your success.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — sectors where complex products, technical detail and long buying cycles demand absolute clarity. We help these businesses uncover how they’re really seen by customers and stakeholders — turning insight into sharper strategy, stronger messaging and more consistent brand delivery.
We also work with professional services firms — consultancies, financial services and other knowledge-led organisations — where credibility and reputation are everything. Our audits help them identify gaps in perception and presentation, ensuring their brand inspires confidence and communicates expertise.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
We don’t just tick boxes — we look at your brand through a commercial lens, combining evidence, analysis and experience. Our process is structured but flexible, shaped around your goals and resources.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Brand Audit service:
A brand audit is most valuable when you’re preparing for change — launching a new strategy, rebrand or website, or if growth has stalled and you’re unsure why. It helps you take stock before investing further, ensuring your next steps are based on insight rather than guesswork.
It depends on the size and complexity of your organisation, but most audits take between 2–4 weeks from discovery to presentation. We tailor the scope to fit your needs — from a light-touch review to a full strategic evaluation.
We’ll ask for access to your existing brand materials — such as guidelines, key marketing assets, website, and any research or campaign data. We may also conduct short interviews or surveys with staff and customers to understand perceptions and uncover blind spots.
Yes — but it’s not always the outcome. Sometimes, the audit reveals that your strategy and visuals are solid but inconsistently applied. Other times, it highlights deeper misalignment that may call for a refresh or full rebrand. Either way, you’ll have the evidence to make an informed decision.
You’ll receive a clear report and presentation outlining what’s working, what’s not, and where to focus next. Many clients use this as the foundation for a brand strategy, messaging, or identity project — often continuing with Herron to bring the recommendations to life.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
