A rebrand or refresh should never be change for change’s sake — it’s a strategic opportunity to strengthen reputation, relevance and results.
Whether your brand needs a light update or a full-scale reinvention, we guide you through every step — from early discovery to rollout.
We help you keep what works, improve what doesn’t, and reintroduce your brand with purpose and confidence.
What is a Rebrand and Refresh?
While Brand Strategy builds the foundation — defining what your brand stands for and how it should be positioned — a Rebrand or Refresh focuses on evolving that foundation.
You’d typically undertake a Rebrand or Refresh when your strategy is largely sound, but your brand’s look and feel no longer keep pace with your ambitions. A brand refresh sharpens and modernises your existing identity while keeping its recognisable essence intact.
A rebrand may redefine your positioning, story, and design system from the ground up.
You might need one when your business has evolved — new markets, leadership, or direction — or when your current brand no longer reflects your quality, culture, or ambitions. Either way, the goal is the same: a brand that feels authentic, distinctive, and fit for the future.
How a rebrand or refresh helps you grow
A considered rebrand or refresh does more than update visuals — it reignites momentum across your business. It creates renewed pride, energy, and alignment internally, and renewed relevance and trust externally.
It helps you:
What You’ll Get
We blend strategy and creativity to ensure your rebrand or refresh feels grounded, not superficial. Every stage is guided by insight and delivered with clarity.
You’ll receive:
Why choose Herron?
We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner — easy to reach, hands-on, and invested in your success.
Who We Work With
We specialise in industrial and manufacturing B2B brands — where heritage, trust, and technical expertise need to be balanced with modern appeal. We help these businesses evolve without losing what makes them credible.
We also support professional services and technical organisations, refreshing brands that have grown complex or outdated, and helping them re-engage clients and teams with a clearer, more confident identity.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Every rebrand or refresh starts with understanding why change is needed — and what needs to change to move your business forward. Our process blends research, strategy, and creative execution to ensure the result is both meaningful and measurable.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about Rebrand and Refresh:
A refresh updates your existing brand — refining visuals, messaging, and tone to stay current. A rebrand goes deeper, redefining your positioning, story, and visual identity to reflect significant change in your business or market.
If your brand no longer reflects who you are, struggles to stand out, or feels inconsistent across channels, it’s likely time to review. External triggers like mergers, growth, or new competitors can also make a rebrand or refresh necessary.
Not if it’s done strategically. We assess which brand assets hold value and ensure any changes build on existing strengths, maintaining continuity where it matters most.
A light refresh can take as little as 4–6 weeks. A full rebrand, involving strategy, design, and rollout, typically spans 8–12 weeks. We tailor the timeline to your needs, resources, and complexity.
Yes. We can support everything from internal communication and rollout planning to digital and print asset updates, ensuring your refreshed brand lands smoothly and confidently.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
