Preparing for a rebrand, launching a new product, or simply needing to bring leadership and teams together to define what your brand truly stands for?
A brand workshop can help. Brand workshops are where clarity and creativity meet. In these practical, collaborative sessions, we help you uncover what makes your business different, align your team around a shared vision, and make confident brand decisions that last.
What is a Brand Workshop?
A brand workshop is a collaborative, guided session that brings the right people together to explore, define, or refine your brand’s foundations. It’s a structured process designed to align perspectives, surface insights, and make clear decisions — from values and personality through to positioning and messaging.
We act as facilitators throughout, guiding discussions, asking the right questions, and helping your team reach clarity and consensus. Each workshop combines strategic thinking with creative exercises to uncover what makes your brand distinctive. The result is shared understanding, stronger alignment, and a clear direction for brand development.
How Brand Workshops help your business
Workshops are not just brainstorming sessions — they’re a fast, focused way to turn complexity into clarity. By bringing decision-makers together in a structured environment, they help you articulate what makes your business different and ensure everyone understands it in the same way.
They speed up decision-making, reduce confusion, and build genuine buy-in across teams. The clarity that comes from a well-run workshop lays the groundwork for effective strategy, design, and marketing, giving your brand a stronger, more consistent voice in the market.
What You’ll Get
Our workshops are designed around outcomes, not just discussion. Each one is tailored to your goals — whether that’s defining values, sharpening positioning, or aligning a leadership team before a rebrand. You’ll receive:
Why choose Herron?
We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner — easy to reach, hands-on, and invested in your success.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — where multiple stakeholders, technical experts, and decision-makers need to align around a clear, unified brand story.
We also run workshops for professional service firms — from consultancies to financial specialists — helping teams articulate what makes them credible, distinct, and trusted in competitive markets.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Every workshop is tailored, but our process follows a clear structure that ensures focus and meaningful outcomes. Each stage moves from understanding to clarity, giving you actionable insight and direction that feed directly into brand development.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about Brand Workshops:
Most workshops last half a day to a full day, depending on scope and team size. We also offer shorter virtual sessions for focused topics or smaller groups.
Ideally a cross-section of leadership, marketing, and customer-facing teams. The best results come when both strategic decision-makers and operational voices are involved.
We’ll provide a short briefing pack and questionnaire to get everyone thinking ahead. You don’t need to prepare slides — just come ready to share ideas and insights.
You’ll receive a clear summary report with insights, decisions, and recommendations for next steps — whether that’s refining your brand strategy, developing messaging, or moving into design.
Yes. We regularly facilitate virtual sessions via Zoom or Teams. They’re structured to be as engaging and effective as in-person sessions.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
