Naming

Names that spark recognition, tell a story, and stand the test of time.

A strong name is one of your most powerful brand assets. It’s often the first thing people see or hear, and it shapes the perception of your brand in the mind of your audience.

We help you find a name that’s memorable, meaningful and fit for your market — the foundation for everything your brand will become.

What is Naming?

Naming is the process of defining what your brand will be called — a creative and strategic exercise that blends insight, language and positioning. It’s not just about finding something available; it’s about finding something that works.
A great name tells a story, feels natural to say, and stands out in your market while aligning with your brand strategy. Whether you’re launching a new product, merging businesses, or rebranding entirely, the right name sets the tone for everything that follows.

Strong names are:

• Memorable – easy to recall and share
• Distinctive – sets you apart in your competitive landscape
• Meaningful – rooted in your values, story, or offer
• Available – clear of legal, domain, and linguistic conflicts
• Flexible – adaptable for future growth or sub-brands
• Enduring – built to last, not just follow trends

How a strong name can help you win more business

Your name is the cornerstone of your brand identity — the first signal of who you are and what you stand for. It can spark curiosity, create confidence, and make your business easier to remember and recommend. A weak or confusing name, by contrast, can hold you back before the conversation even begins.

1. Stand out and get remembered

Cut through crowded markets with clarity and confidence

2. Build credibility and trust

A well-chosen name signals professionalism and reliability

3. Strengthen brand storytelling

Provide a clear anchor for your messaging and identity

4. Support long-term growth

Stay relevant across product lines, markets and brand extensions

What You’ll Get

Our Naming service combines creativity with commercial rigour. We look beyond words that sound good to ensure every option is strategically aligned, legally available, and fit for long-term use. Through a structured process, we help you navigate from ideas to a confident final decision.

A clear naming brief

Aligned to your brand strategy, values and target audience.

A curated shortlist

Creative concepts supported by rationale and narrative

Practical checks

Domain, trademark and linguistic availability for each shortlisted option

Rollout guidance

How to introduce, protect and apply your new name effectively

Why choose Herron?

We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner — easy to reach, hands-on, and invested in your success.

Proven in complex B2B sectors

From industrial and manufacturing brands to professional services, we’ve helped businesses simplify complex propositions, speak with clarity, and grow in competitive markets across the UK and Europe.

Senior expertise, hands-on delivery

You’ll work directly with experienced strategists and creatives — the same team trusted by muti-million pound busineses. No hand-offs or layers of account management, just clear thinking and straight answers.

Partners for the long term

Many of our client relationships last years, not months. We stay involved to help you evolve your brand as your business changes — maintaining consistency, sharpening focus, and supporting continued success.

Joined-up thinking

Because our brand, web, and marketing teams work closely together, every strategy we create is cohesive — ensuring your identity, website and communications all pull in the same direction

Who We Work With

Our sweet spot is industrial and manufacturing B2B — where products, systems and services can be technically complex but deserve clear, confident brands. We create names that express innovation, reliability and precision, helping these businesses stand out in conservative markets.

We also work with professional services firms — consultancies, financial and legal specialists, and other knowledge-driven organisations — where credibility and clarity are everything. Our naming work helps them communicate authority, trust and distinctiveness from the very first word.

Testimonials

Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.

Keith Stewart
HEROSE UK

The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.

Josh Kershaw
Furniss & White

Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.

Ryan Lockwood
Fernco

Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.

Dr. Pam Murrell
Cast Metals Federation

Our approach

Our structured yet creative process ensures that every name we recommend has both impact and integrity.

Here’s how we do it:

1. Discover

Understand your brand strategy, market, and naming goals

2. Create

Explore a wide range of conceptual and linguistic territories

3.Evaluate

Test for clarity, relevance, availability and longevity

4. Refine & Recommend

Present a shortlist with clear rationale and rollout guidance

Frequently asked questions

Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Naming service:

Can you help us check trademark and domain availability?

Yes. Every shortlisted name is screened for trademark, domain and linguistic availability before we present it. We don’t file trademarks directly, but we provide all the information your legal team or IP specialist will need to complete the process confidently.

Do you create names for products as well as companies?

Absolutely. We develop names for corporate brands, product ranges, technologies, and service lines — ensuring each works individually and within your wider brand architecture. The same creative rigour applies, whether it’s for a single product or an entire portfolio.

How do we know when we’ve found the right name?

The right name feels natural, tells a story, and stands up to practical scrutiny. We’ll guide you through a structured evaluation — creative, strategic and legal — so the final choice is one you can stand behind with confidence for years to come.

How long does the naming process take?

Most naming projects take between three and six weeks, depending on complexity and the number of stakeholders involved. We move quickly through creative exploration while allowing time for feedback, checks, and refinement. For urgent launches, we can adapt the process to meet tighter timelines.

What if we already have a shortlist of potential names?

That’s no problem — we can evaluate your existing options for strategic fit, clarity and risk. We’ll assess them against your brand goals and audience perception, helping you make a confident, informed final choice.