A strong name is one of your most powerful brand assets. It’s often the first thing people see or hear, and it shapes the perception of your brand in the mind of your audience.
We help you find a name that’s memorable, meaningful and fit for your market — the foundation for everything your brand will become.
What is Naming?
Naming is the process of defining what your brand will be called — a creative and strategic exercise that blends insight, language and positioning. It’s not just about finding something available; it’s about finding something that works.
A great name tells a story, feels natural to say, and stands out in your market while aligning with your brand strategy. Whether you’re launching a new product, merging businesses, or rebranding entirely, the right name sets the tone for everything that follows.
Strong names are:
• Memorable – easy to recall and share
• Distinctive – sets you apart in your competitive landscape
• Meaningful – rooted in your values, story, or offer
• Available – clear of legal, domain, and linguistic conflicts
• Flexible – adaptable for future growth or sub-brands
• Enduring – built to last, not just follow trends
How a strong name can help you win more business
Your name is the cornerstone of your brand identity — the first signal of who you are and what you stand for. It can spark curiosity, create confidence, and make your business easier to remember and recommend. A weak or confusing name, by contrast, can hold you back before the conversation even begins.
What You’ll Get
Our Naming service combines creativity with commercial rigour. We look beyond words that sound good to ensure every option is strategically aligned, legally available, and fit for long-term use. Through a structured process, we help you navigate from ideas to a confident final decision.
Why choose Herron?
We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner — easy to reach, hands-on, and invested in your success.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — where products, systems and services can be technically complex but deserve clear, confident brands. We create names that express innovation, reliability and precision, helping these businesses stand out in conservative markets.
We also work with professional services firms — consultancies, financial and legal specialists, and other knowledge-driven organisations — where credibility and clarity are everything. Our naming work helps them communicate authority, trust and distinctiveness from the very first word.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Our structured yet creative process ensures that every name we recommend has both impact and integrity.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Naming service:
Most naming projects take between three and six weeks, depending on complexity and the number of stakeholders involved. We move quickly through creative exploration while allowing time for feedback, checks, and refinement. For urgent launches, we can adapt the process to meet tighter timelines.
Yes. Every shortlisted name is screened for trademark, domain and linguistic availability before we present it. We don’t file trademarks directly, but we provide all the information your legal team or IP specialist will need to complete the process confidently.
That’s no problem — we can evaluate your existing options for strategic fit, clarity and risk. We’ll assess them against your brand goals and audience perception, helping you make a confident, informed final choice.
Absolutely. We develop names for corporate brands, product ranges, technologies, and service lines — ensuring each works individually and within your wider brand architecture. The same creative rigour applies, whether it’s for a single product or an entire portfolio.
The right name feels natural, tells a story, and stands up to practical scrutiny. We’ll guide you through a structured evaluation — creative, strategic and legal — so the final choice is one you can stand behind with confidence for years to come.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
