Brand governance is how you make sure every presentation, post and proposal feels unmistakably you — no matter who creates it.
We help you build practical systems and tools that keep your brand consistent, protected, and easy to use across teams, partners, and markets.
What is Brand Governance?
Brand governance is the framework that keeps your brand on track as it grows — the rules, tools, and routines that make consistency simple. It’s about translating your brand strategy and design system into clear, practical guidance that people can actually use. When done well, it gives everyone confidence to create on-brand content, without the need for constant oversight.
Good governance ensures your brand always shows up as intended — visually, verbally, and behaviourally — whether that’s in a sales deck, social post, or supplier proposal. It aligns creative freedom with commercial discipline, helping you protect reputation, build recognition, and maintain quality at every touchpoint. Over time, it’s what turns brand assets into a living, breathing system that scales effortlessly with your business.
How Brand Governance can help you win more business
When your brand looks, sounds, and behaves consistently, people notice. Consistency builds confidence — in your customers, partners, and team. It shows you care about quality, attention to detail, and professionalism. And over time, that trust translates into stronger relationships, faster decisions, and higher-value business.
Strong brand governance isn’t bureaucracy — it’s commercial common sense. It gives teams the tools and clarity to deliver on-brand work quickly and accurately, reducing costly errors and freeing up time for higher-value activity. It also ensures your brand grows with you, staying relevant and credible as your products, services, and markets evolve.
A robust governance system helps you:
Brand Governance – What you’ll get
Our Brand Governance service brings structure to creativity. We translate strategy and design into clear systems, tools, and guidance that keep your brand strong and consistent over time.
With our service you will get:
Why choose Herron?
We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner — easy to reach, hands-on, and invested in your success.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — where multiple teams, distributors and partners need to present a unified face to the market. We create practical systems that make it easy to stay on-brand without slowing anyone down.
We also support professional services firms — consultancies, financial specialists, and technical organisations — where credibility and clarity are critical. Our governance frameworks help teams produce consistent, confident communications at every level.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Our structured, yet flexible process ensures your governance system is built around how your organisation really works.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about Brand Governance:
Brand guidelines are a component of brand governance — they describe how your brand should look and sound. Governance goes further, establishing the systems, roles and processes that ensure those rules are actually followed in real-world use.
Yes. Guidelines are often static documents that get forgotten or ignored. Brand governance makes them live — with practical tools, templates, and workflows that help people apply them consistently and confidently.
Any organisation with multiple people creating content or communications can benefit. It’s especially valuable for growing businesses, multi-site teams, or brands managing partners and suppliers who all need to stay aligned.
Absolutely. We can act as brand guardians, providing periodic audits, updates to your playbook, and quick-turn design support to ensure your brand stays consistent as it evolves.
It depends on the scope. A light-touch playbook and toolkit might take 3–4 weeks, while a full governance framework with training and rollout support can take 6–8 weeks. We tailor the process to your needs and resources
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
