Strong ideas need strong creative direction.
At Herron, we define how your campaigns, photography and content should look and feel, ensuring every asset is cohesive, distinctive and aligned with your brand.
What is Art Direction?
Art direction sets the visual vision for a campaign or content project. It defines how everything should look and feel — from the style, tone and composition to the lighting, locations, props and overall mood.
While design focuses on creating the final assets, art direction provides the creative leadership that guides them. It ensures photographers, videographers and designers all work to the same visual idea, so every output feels cohesive and on-brand.
Our work includes concepts, moodboards, shot lists, styling notes, lighting direction and on-set support to make sure each asset reflects the agreed creative direction.
Why Art Direction matters
Strong campaigns rely on more than good ideas — they need a clear visual direction that keeps every element working together.
Art direction unifies your imagery, styling and creative decisions so your brand shows up consistently wherever people encounter it. It ensures your content is intentional, cohesive and recognisably yours, helping you communicate with impact and reflect the quality of your business.
Good art direction helps you:
Art Direction – What you’ll get
Our art direction service gives you strong creative leadership, clear decision-making and a single point of responsibility for ensuring everything you produce is aligned, consistent and high quality.
Here’s what you can expect:
Why choose Herron for Brand Strategy
We’re an experienced design team with deep expertise across brand, digital and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — where products, environments and expertise-led services need strong visual clarity. We help these businesses communicate quality and innovation through carefully directed visuals.
We also work with professional services firms — consultancies, financial specialists and other knowledge-led organisations — where consistent, polished visuals build credibility and trust.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Our approach combines creative leadership with practical, hands-on management. We make sure everyone involved — from photographers to videographers to internal teams — is aligned, prepared and working to the same visual direction to ensure your final assets meet the standard your brand deserves.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about Art Direction:
We offer both. We can collaborate with your photographer or bring in one of our trusted partners, while providing full creative direction.
Yes. We provide art direction for both stills and motion, ensuring visual consistency across all formats.
Strong art direction ensures your campaigns look cohesive and premium, which directly improves audience trust, engagement and recall. It reduces wasted spend by preventing inconsistent visuals, misaligned shoots and off-brand creative. The result is content that performs better, works harder and supports stronger sales and marketing outcomes.
Yes. We regularly collaborate with in-house teams, external photographers, videographers and production companies. Our role is to set the creative vision, brief everyone clearly and maintain consistency throughout the shoot. This ensures all outputs — regardless of who produces them — look aligned, on-brand and professionally directed.
The earlier the better. Involving us at the planning stage ensures the shoot is efficient, aligned with your goals and visually coherent.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
