Corporate Identity

Creating a distinctive image for your corporate brand.

A strong corporate identity gives your organisation recognition and credibility.

We create corporate identities that balance professionalism with personality, helping businesses communicate who they are with confidence and authority.

Consumers judge a brand’s visual appeal within just 50 milliseconds

Brands that are consistently presented experience stronger brand visibility

What is Corporate Identity design?

“What does our brand look like at its most essential level?”

That’s the question that corporate identity design answers. It involves creating the core visual elements that represent an organisation, the essential building blocks that make your business instantly recognisable and consistently represented — internally and externally.

A corporate identity typically includes:

Logo and brand marks
Core colour palette
Primary typography
Foundational layout and spacing principles
Basic graphic elements and structure

These elements form the corporate visual identity system — the visual DNA of your organisation.

A strong corporate identity provides structure, coherence and clarity — and becomes the foundation that your visual language and wider brand system build upon.

How a strong Corporate Identity can help your business

In B2B and corporate markets, first impressions matter. Your corporate identity shapes how customers, partners and employees perceive your organisation, before they read a single word.

Strong corporate identity design helps you:

Build credibility and trust

Presenting your organisation as professional, reliable and established.

Strengthen recognition

Giving your brand a consistent visual signature.

Create consistency

Unifying every touchpoint under one visual language.

Ensure internal alignment

Helping teams apply your brand correctly across all touch-points.

Support growth

Providing a scalable foundation for digital, print and future expansion.

Enhance reputation

Improving how your organisation is perceived across markets

Our Corporate Identity service – What you’ll get

We create complete corporate identity systems tailored to your brand strategy and sector. Whether you’re starting from scratch or evolving an established brand, we’ll help you define and design every element you need for consistent, effective communication.

You’ll receive:

Logo design and brand marks

Designed for clarity, legibility and longevity across formats

Core colour palette

Defined for consistent use across digital and print.

Typography system

Rules and hierarchies for clear, structured communication.

Foundational graphic elements

Simple components that support your identity.

Core layout principles

Spacing, grid and alignment rules for everyday use.

Corporate identity guidelines

Practical documentation for internal teams and partners.

Why choose Herron for Corporate Identity design?

We’re an experienced design team with deep expertise across brand, digital and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based here in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.

Proven in complex B2B sectors

From industrial and manufacturing brands to professional services, we design for businesses with technical products and specialist audiences. We translate complexity into clear design and communication that helps our clients win more work.

Senior expertise, hands-on delivery

You’ll work directly with senior designers, strategists, and creatives — people trusted by multi-million-pound businesses across the UK and Europe. No layers, no hand-offs, just clear thinking and high-quality work.

Partners for the long term

Many clients stay with us for years because of the quality of our work and the care we put into their success. We build relationships that last.

Joined-up design across every channel

Our brand, web, and marketing teams work as one. That means your corporate identity flows seamlessly into your website, your collateral, your campaigns and everything in between — ensuring your brand always shows up with clarity and confidence.

Who We Work With

Our sweet spot is industrial and manufacturing B2B — where products, systems and services can be technically complex. We create corporate identities that express innovation, reliability and precision, helping these businesses stand out in traditionally conservative markets.

We also work with professional services firms — consultancies, financial and legal specialists, and other knowledge-driven organisations — where credibility and clarity are everything. Our identity work helps them project authority, trust and distinction across every corporate touchpoint.

Testimonials

Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.

Keith Stewart
HEROSE UK

The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.

Josh Kershaw
Furniss & White

Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.

Ryan Lockwood
Fernco

Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.

Dr. Pam Murrell
Cast Metals Federation

Our approach

Our process blends strategic thinking with creative execution. We take the time to understand your brand and market before crafting an identity that fits — visually, culturally and commercially.

Here’s how we do it:

1. Discover

Understand your organisation, brand strategy, audience and competitive environment.

2. Define

Establish the visual direction and core identity principles.

3. Design

Develop your logo, typography, colour palette and foundational assets

4. Deliver

Finalise the identity, create usage guidelines, and support rollout

Frequently asked questions

Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our corporate identity work:

Can you modernise our existing corporate identity?

Yes. Many clients come to us for a refresh. We’ll retain what still works, modernise what doesn’t, and make sure your identity reflects your current positioning.

Do we need a corporate identity before developing a visual language?

Ideally yes, but if you already have some core elements, we can build the missing components.

How is corporate identity different from visual language?

Corporate identity defines the core elements — logo, colours and typography. Visual language expands these foundations into a complete design system for everyday use.

How long does a corporate identity project take?

Timelines vary depending on scope, but most projects take between 4–8 weeks from briefing to delivery.

Will I receive brand guidelines?

Absolutely. Every identity project includes a clear set of brand guidelines that explain how to use your logo, colours, and typography consistently across materials.