A strong corporate identity gives your organisation recognition and credibility.
We create corporate identities that balance professionalism with personality, helping businesses communicate who they are with confidence and authority.
Consumers judge a brand’s visual appeal within just 50 milliseconds
Brands that are consistently presented experience stronger brand visibility
Consumers are 81% more likely to recall a brand by its colour than its name
What is Corporate Identity design?
“What does our brand look like at its most essential level?”
That’s the question that corporate identity design answers. It involves creating the core visual elements that represent an organisation, the essential building blocks that make your business instantly recognisable and consistently represented — internally and externally.
A corporate identity typically includes:
- Logo and brand marks
- Core colour palette
- Primary typography
- Foundational layout and spacing principles
- Basic graphic elements and structure
These elements form the corporate visual identity system — the visual DNA of your organisation.
A strong corporate identity provides structure, coherence and clarity — and becomes the foundation that your visual language and wider brand system build upon.
How a strong Corporate Identity can help your business
In B2B and corporate markets, first impressions matter. Your corporate identity shapes how customers, partners and employees perceive your organisation, before they read a single word.
Strong corporate identity design helps you:
Our Corporate Identity service – What you’ll get
We create complete corporate identity systems tailored to your brand strategy and sector. Whether you’re starting from scratch or evolving an established brand, we’ll help you define and design every element you need for consistent, effective communication.
You’ll receive:
Why choose Herron for Corporate Identity design?
We’re an experienced design team with deep expertise across brand, digital and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based here in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — where products, systems and services can be technically complex. We create corporate identities that express innovation, reliability and precision, helping these businesses stand out in traditionally conservative markets.
We also work with professional services firms — consultancies, financial and legal specialists, and other knowledge-driven organisations — where credibility and clarity are everything. Our identity work helps them project authority, trust and distinction across every corporate touchpoint.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Our process blends strategic thinking with creative execution. We take the time to understand your brand and market before crafting an identity that fits — visually, culturally and commercially.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our corporate identity work:
Corporate identity defines the core elements — logo, colours and typography. Visual language expands these foundations into a complete design system for everyday use.
Yes. Many clients come to us for a refresh. We’ll retain what still works, modernise what doesn’t, and make sure your identity reflects your current positioning.
Absolutely. Every identity project includes a clear set of brand guidelines that explain how to use your logo, colours, and typography consistently across materials.
Ideally yes, but if you already have some core elements, we can build the missing components.
Timelines vary depending on scope, but most projects take between 4–8 weeks from briefing to delivery.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
