Digital Design

Digital assets that make your brand work harder online.

Your audience meets your brand on screens long before they meet you in person.

We design digital assets that look sharp, load well and communicate clearly.

What is Digital Design?

Digital design is the creation of on-screen assets that bring your brand to life across devices, platforms and channels. It takes your brand identity and visual language and applies them in a way that works for real digital environments, constraints and behaviours.

Our work covers social media graphics, digital ads and display banners, email templates, digital brochures and PDFs, app and interface visuals, online campaign assets and presentation decks. We make sure every asset is not only on-brand, but also purposeful, legible and optimised for the context in which it’s used.

Why Digital Design matters

Digital is where most brands are seen first and most often. If your assets are inconsistent, hard to read or poorly formatted, it undermines trust and makes your message harder to understand.

Strong digital design helps you show up clearly and consistently wherever your audience encounters you online. It improves readability, reinforces your positioning and makes campaigns feel more professional and more coordinated.

Effective digital design helps you:

Communicate clearly on every screen

Layouts, typography and hierarchy are tailored for mobile, tablet and desktop so your message always comes through.

Make campaigns feel cohesive

Assets across web, social, email and ads all feel like part of the same story, strengthening recognition and recall.

Support sales and marketing teams

Well-structured templates and reusable assets make it easier for teams to create on-brand content quickly and confidently.

Get more value from your content

When designs are fit for purpose, your copy, imagery and campaigns work harder — improving engagement and overall performance.

Digital Design – What you’ll get

We design practical, high-quality digital assets that align with your brand and are ready to drop straight into your channels and tools.

Channel-ready campaign assets

Graphics for social, email, display and web that follow platform best practice and are delivered in the right sizes and formats.

Editable templates

Easy-to-use templates for social posts, email layouts, presentations and digital documents so your team can create on-brand content at speed.

Digital collateral and downloads

On-brand PDFs, guides, one-pagers and resources that can be shared, downloaded or used as part of your digital campaigns.

Presentation and sales decks

Clear, visually engaging pitch and capability decks designed to make complex information easier to present and understand.

UI-ready design elements

Buttons, icons, modules and interface components designed to integrate with your website, product or app in collaboration with your development team.

Why choose Herron

We’re an experienced design team with deep expertise across brand, digital and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.

Proven in complex B2B sectors

From industrial and manufacturing brands to professional services, we design digital assets for businesses with technical products and specialist audiences. We translate complexity into clear, usable digital communication that helps teams win more work.

Senior expertise, hands-on delivery

You’ll work directly with senior designers, strategists and creatives — people trusted by multi-million-pound businesses across the UK and Europe. No layers, no hand-offs, just clear thinking and high-quality work.

Partners for the long term

Many clients stay with us for years, returning whenever they need new digital campaigns, refreshed templates or updated assets. We help your digital presence evolve as your products, services and markets change.

Joined-up design across every channel

Our brand, web and marketing teams work as one. That means the digital assets we create connect seamlessly with your identity, website, campaigns and offline materials — ensuring your brand always shows up with clarity and consistency.

Who We Work With

Our sweet spot is industrial and manufacturing B2B — where complex products, systems and data need to be communicated clearly across digital channels. We create digital assets that help these organisations explain what they do, demonstrate expertise and support lead generation.

We also work with professional services firms — consultancies, financial and legal specialists and other knowledge-driven organisations — where high-quality digital communication plays a vital role in building trust and credibility.

Testimonials

Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.

Keith Stewart
HEROSE UK

The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.

Josh Kershaw
Furniss & White

Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.

Ryan Lockwood
Fernco

Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.

Dr. Pam Murrell
Cast Metals Federation

Our approach

We combine brand understanding with practical digital know-how to create assets that look good and perform.

Here’s how we do it:

1. Discover

Understand your channels, audiences, objectives and existing assets.

2. Define

Identify key formats, messages, visual directions and technical requirements.

3. Design

Create digital concepts, templates and assets tailored to platforms and use cases.

4. Deliver

Supply optimised files, usage guidance and, where needed, editable templates for your team

Frequently asked questions

Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Digital Design process.

Can you create editable templates for our team?

Yes. We often design templates in tools your team already uses — such as PowerPoint, Google Slides, Figma or Canva — so they can produce on-brand digital content without starting from scratch each time.

Can you work with our existing brand guidelines?

Absolutely. We can work within your current guidelines or help extend them for digital use, making sure colours, typography and imagery work well on screen and across different platforms.

How does this differ from website design?

Digital design focuses on assets that live within and around your digital channels — such as social posts, emails and presentations — rather than the structure and build of the website itself. We can, however, work alongside our web team to ensure everything feels cohesive.

How long does a digital design project take?

Timelines depend on scope and volume. A focused set of campaign assets might take one to two weeks, whereas a broader suite of templates and collateral may take longer. We’ll agree clear timings at the outset based on your priorities and deadlines.

What types of digital assets can you design?

We design social graphics, digital ads and banners, email templates, online brochures and PDFs, presentation decks, UI elements and other campaign assets. If it appears on a screen as part of your marketing or communications, we can usually design it.