Exhibition Design

Immersive spaces that bring your brand to life.

Exhibitions give people a rare chance to experience your brand in person.

We design exhibition stands and branded environments that feel polished, attract attention, guide visitors and create memorable, meaningful interactions.

What is Exhibition Design?

Exhibition design brings your brand into the physical world. It combines spatial planning, 3D form, visual identity, messaging, lighting and content to create an environment that people can walk into and experience.

Our work covers everything from modular and custom-built stands to branded rooms, demo spaces, interactive areas and physical storytelling. We design in-house and collaborate with specialist build partners to turn concepts into fully realised exhibition stands — delivered and installed on site.

Why Exhibition Design matters

Exhibitions are intense, competitive spaces — every stand is fighting for the same attention. Strong design helps you stand out, draw people in and communicate your value quickly.

The right environment also enhances credibility. A well-designed stand signals professionalism, quality and confidence in your offer. It helps your team start better conversations, demonstrate products more effectively and leave visitors with a clear sense of what makes your business different.

Powerful exhibition design helps you:

Attract more visitors

Impactful visuals, lighting and structure make your stand hard to ignore in a crowded hall

Communicate your story clearly

Strategic layout, messaging and graphics help people understand who you are and what you do — fast.

Support sales and demos

Thoughtfully arranged spaces make it easier for your team to engage visitors, showcase products and explain value.

Strengthen brand perception

A cohesive, high-quality stand elevates your brand and reinforces trust long after the event is over.

Exhibition Design – What you’ll get

We design exhibition stands and branded environments that combine creativity with practical, on-site realities. You’ll receive:

Concept design

Early thinking that explores shape, structure, layout and brand expression.

3D visualisation

Realistic renders showing how your space will look and feel from key viewpoints.

Graphic design and content

All panels, screens, messaging, video, motion design and supporting collateral.

Technical packs

Drawings, specifications and artwork files ready for build and production.

On-stand features

Integration of lighting, product displays, AV, demo areas and branded furniture.

Build and installation

Delivery and on-site assembly through our trusted fabrication partners.

Why choose Herron

We’re an experienced design team with deep expertise across brand, digital and spatial environments — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.

Proven in complex B2B sectors

We design stands for industrial, engineering, manufacturing and professional services brands — sectors where clarity, credibility and strong product presentation are essential.

Senior expertise, hands-on delivery

You’ll work directly with senior designers and strategists throughout the process. No layers or hand-offs — just clear thinking, high-quality design and direct communication.

Partners for the long term

Many clients return to us year after year for new stands and event campaigns. We support the evolution of your exhibition presence as your offer and audience grow.

Joined-up design across every channel

Your exhibition stand connects seamlessly with your brand identity, marketing and digital presence, ensuring everything looks cohesive and reinforces the same message.

Who We Work With

Our sweet spot is industrial and manufacturing B2B — businesses with technical products, machinery and complex value propositions. We create stands that simplify complexity, elevate credibility and help teams communicate their strengths with confidence.

We also work with professional services, technology companies and engineering consultancies — organisations that need well-crafted spaces to reinforce expertise and build trust.

Testimonials

Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.

Keith Stewart
HEROSE UK

The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.

Josh Kershaw
Furniss & White

Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.

Ryan Lockwood
Fernco

Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.

Dr. Pam Murrell
Cast Metals Federation

Our approach

Our process balances creativity with practical on-site requirements — ensuring the final stand is impactful, buildable and within budget.

Here’s how we do it:

1. Discover

Understand your objectives, audience, space, products and on-stand needs.

2. Define

Explore structural ideas, layout options and creative directions.

3. Design

Develop 3D visuals, graphics, messaging, content and technical specifications.

4. Deliver

Coordinate with specialist builders to deliver, build and install the stand on site.

Frequently asked questions

Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Exhibition Design service.

Can you help with content for screens and demos?

Absolutely. We can design motion graphics, presentations, product visuals and demo content to support on-stand conversation

Can you redesign or improve an existing stand?

Yes. We can refresh graphics, restructure layouts, add new features or evolve the stand for future events without starting from scratch.

Do you design both modular and custom-built stands?

Yes. We work across modular systems, hybrid stands and fully custom-built structures — recommending the best approach based on budget, space and objectives.

Do you handle the build and installation?

We design in-house and partner with trusted fabrication specialists who build, deliver and install the stand on site. We stay involved throughout to ensure the final result matches the design intent.

How early should we start the process?

Ideally 8–12 weeks before the exhibition. This allows time for design, reviews, technical development, fabrication and logistics. Tight deadlines can be accommodated where needed.