Exhibitions give people a rare chance to experience your brand in person.
We design exhibition stands and branded environments that feel polished, attract attention, guide visitors and create memorable, meaningful interactions.
What is Exhibition Design?
Exhibition design brings your brand into the physical world. It combines spatial planning, 3D form, visual identity, messaging, lighting and content to create an environment that people can walk into and experience.
Our work covers everything from modular and custom-built stands to branded rooms, demo spaces, interactive areas and physical storytelling. We design in-house and collaborate with specialist build partners to turn concepts into fully realised exhibition stands — delivered and installed on site.
Why Exhibition Design matters
Exhibitions are intense, competitive spaces — every stand is fighting for the same attention. Strong design helps you stand out, draw people in and communicate your value quickly.
The right environment also enhances credibility. A well-designed stand signals professionalism, quality and confidence in your offer. It helps your team start better conversations, demonstrate products more effectively and leave visitors with a clear sense of what makes your business different.
Powerful exhibition design helps you:
Exhibition Design – What you’ll get
We design exhibition stands and branded environments that combine creativity with practical, on-site realities. You’ll receive:
Why choose Herron
We’re an experienced design team with deep expertise across brand, digital and spatial environments — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — businesses with technical products, machinery and complex value propositions. We create stands that simplify complexity, elevate credibility and help teams communicate their strengths with confidence.
We also work with professional services, technology companies and engineering consultancies — organisations that need well-crafted spaces to reinforce expertise and build trust.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Our process balances creativity with practical on-site requirements — ensuring the final stand is impactful, buildable and within budget.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Exhibition Design service.
Yes. We work across modular systems, hybrid stands and fully custom-built structures — recommending the best approach based on budget, space and objectives.
We design in-house and partner with trusted fabrication specialists who build, deliver and install the stand on site. We stay involved throughout to ensure the final result matches the design intent.
Absolutely. We can design motion graphics, presentations, product visuals and demo content to support on-stand conversation
Yes. We can refresh graphics, restructure layouts, add new features or evolve the stand for future events without starting from scratch.
Ideally 8–12 weeks before the exhibition. This allows time for design, reviews, technical development, fabrication and logistics. Tight deadlines can be accommodated where needed.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
