Illustration

Bespoke illustration, icons and infographics for clearer, more distinctive communication.

We create custom illustrations, icons and infographics that add character to your brand and help you explain ideas more clearly.

What is a Illustration?

In a brand and marketing, illustration is the use of custom drawings, graphics and visual systems to communicate ideas, stories and information. It can be expressive and characterful, or precise and technical — and often sits alongside photography, diagrams and typography to create a richer visual language.

Our illustration work includes brand illustration styles, icon suites, infographics, technical diagrams, process visuals, editorial-style imagery and simple characters or scenes for use across web, print and presentations. Each piece is designed specifically for your brand, so it feels like a natural extension of your identity rather than an off-the-shelf graphic.

Why Illustration matters

Most B2B brands rely heavily on stock imagery or product photography. That can make it hard to stand out — and even harder to explain complex services or systems in a way people can absorb quickly.

Illustration gives you more control. It lets you show the exact scenario, process or relationship you need to communicate, in a style that is uniquely yours. Over time, a consistent illustration style can become part of how people recognise and remember your brand.

For industrial, engineering and professional services brands, illustration is particularly powerful for making complex ideas more accessible — whether that’s visualising a process, showing how a system fits together or simplifying dense information for busy people.

Good illustration helps you:

Make complex ideas easier to understand

Diagrams, infographics and technical visuals turn processes, data and systems into clear, digestible stories.

Stand out from competitors

A tailored illustration style and icon set help your brand feel more distinctive than those relying purely on stock imagery.

Add personality without losing professionalism

Illustration lets you inject warmth and character into serious subjects while still feeling credible and considered.

Support communication across channels

From websites and presentations to PDFs, social posts and reports, illustration creates cohesion and flexibility across your materials.

Illustration – What you’ll get

We create illustration systems and assets that are practical, on-brand and easy to use across your digital and printed communications.

You’ll receive:

Illustration style direction

A clear visual approach defining line work, colour, shading, level of detail and tone, ensuring each illustration feels consistent and recognisably yours.

Bespoke illustrations and scenes

Custom visuals crafted around your products, services, people, processes and environments for key pages, presentations and campaigns.

Icon suites and pictograms

Coherent sets of icons used across websites, apps, documents and presentations to signpost information and support usability.

Infographics and diagrams

Charts, data visuals and process flows designed to simplify information for internal and external audiences.

Why choose Herron

We’re an experienced design team with deep expertise across brand, digital and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.

Proven in complex B2B sectors

From industrial and manufacturing brands to professional services, we create illustration and information design for businesses with technical products and specialist audiences.

Senior expertise, hands-on delivery

You’ll work directly with senior designers and illustrators — people trusted by multi-million-pound businesses across the UK and Europe.

Partners for the long term

Many clients return to us for new illustrations, icon sets and updated infographics as their offer evolves. We build systems that grow with your business.

Joined-up design across every channel

Our illustration work connects seamlessly with your brand identity, website and marketing materials — ensuring cohesive, consistent application.

Who We Work With

Our sweet spot is industrial and manufacturing B2B — where products, systems and processes can be complex and highly technical. We create illustrations and diagrams that help engineers, specifiers, buyers and non-technical stakeholders understand your value.

We also work with professional services firms — consultancies, financial and legal specialists and other knowledge-led organisations — where illustration and infographics support clearer communication in reports, presentations, training materials and thought leadership.

Testimonials

Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.

Keith Stewart
HEROSE UK

The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.

Josh Kershaw
Furniss & White

Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.

Ryan Lockwood
Fernco

Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.

Dr. Pam Murrell
Cast Metals Federation

Our approach

We follow a structured process that balances creativity with practicality, ensuring your illustrations look great and are easy to use in the real world.

Here’s how we do it:

1. Discover

Understand your brand, audiences, services and where illustration will be used.

2. Define

Set the visual direction, scope and key use cases through sketches and style explorations.

3. Design

Create and refine illustrations, icons and infographics aligned with your brand.

4. Deliver

Supply final assets and usage guidance for web, print and presentations.

Frequently asked questions

Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Illustration service:

Can you help turn data or processes into infographics?

Absolutely. We create diagrams and data visuals from spreadsheets, notes or rough sketches — making complex information easier to understand.

Can you work within our existing brand guidelines?

Yes. We develop an illustration style that sits comfortably within your current brand, using colours, typography and visual rules as a foundation.

Do you provide icons in editable formats?

We supply icons and illustration assets in all formats so they can be scaled, recoloured and reused without loss of quality.

How long does an illustration project take?

Timelines vary. Smaller sets may take 1–2 weeks, while larger suites or more complex visuals require longer. We'll agree clear timings during scoping.

What kinds of illustration styles can you create?

We work across simple line-based illustration, geometric styles, technical visuals and scene-based graphics — all tailored to your brand.