We create custom illustrations, icons and infographics that add character to your brand and help you explain ideas more clearly.
What is a Illustration?
In a brand and marketing, illustration is the use of custom drawings, graphics and visual systems to communicate ideas, stories and information. It can be expressive and characterful, or precise and technical — and often sits alongside photography, diagrams and typography to create a richer visual language.
Our illustration work includes brand illustration styles, icon suites, infographics, technical diagrams, process visuals, editorial-style imagery and simple characters or scenes for use across web, print and presentations. Each piece is designed specifically for your brand, so it feels like a natural extension of your identity rather than an off-the-shelf graphic.
Why Illustration matters
Most B2B brands rely heavily on stock imagery or product photography. That can make it hard to stand out — and even harder to explain complex services or systems in a way people can absorb quickly.
Illustration gives you more control. It lets you show the exact scenario, process or relationship you need to communicate, in a style that is uniquely yours. Over time, a consistent illustration style can become part of how people recognise and remember your brand.
For industrial, engineering and professional services brands, illustration is particularly powerful for making complex ideas more accessible — whether that’s visualising a process, showing how a system fits together or simplifying dense information for busy people.
Good illustration helps you:
Illustration – What you’ll get
We create illustration systems and assets that are practical, on-brand and easy to use across your digital and printed communications.
You’ll receive:
Why choose Herron
We’re an experienced design team with deep expertise across brand, digital and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — where products, systems and processes can be complex and highly technical. We create illustrations and diagrams that help engineers, specifiers, buyers and non-technical stakeholders understand your value.
We also work with professional services firms — consultancies, financial and legal specialists and other knowledge-led organisations — where illustration and infographics support clearer communication in reports, presentations, training materials and thought leadership.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
We follow a structured process that balances creativity with practicality, ensuring your illustrations look great and are easy to use in the real world.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Illustration service:
We work across simple line-based illustration, geometric styles, technical visuals and scene-based graphics — all tailored to your brand.
Yes. We develop an illustration style that sits comfortably within your current brand, using colours, typography and visual rules as a foundation.
We supply icons and illustration assets in all formats so they can be scaled, recoloured and reused without loss of quality.
Absolutely. We create diagrams and data visuals from spreadsheets, notes or rough sketches — making complex information easier to understand.
Timelines vary. Smaller sets may take 1–2 weeks, while larger suites or more complex visuals require longer. We’ll agree clear timings during scoping.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
