Motion cuts through where static content can’t.
We create animations, explainer videos and motion graphics that help people understand your story quickly — turning complex messages into engaging, memorable visuals built for today’s digital channels.
What is Motion Design & Animation?
Motion design and animation uses movement, rhythm and visual storytelling to express ideas in a way that’s dynamic, clear and easy to understand – whether through animated logos, explainer videos, product walkthroughs or social media stings.
Our work covers concept development, storyboarding, animation, typography in motion, 2D graphics, transitions, on-screen messaging, sound design and final editing. We create motion assets for websites, social media, presentations, events, campaigns and product launches. Every piece is designed to be on-brand, platform-ready and easy for your team to use.
Why Motion Design & Animation matters
People process visual information faster when it moves — which makes motion a highly effective tool for clarity, education and brand expression. In a crowded digital environment, animation and motion graphics help your message stand out and keep viewers engaged for longer.
Motion is especially powerful for B2B businesses with technical products or services. It helps simplify complex processes, demonstrate how something works and capture attention in busy digital spaces.
Motion can also strengthen your brand system. Consistent transitions, animated elements and on-brand movement help your identity feel more modern, more memorable and more premium.
Good motion design helps you:
Motion Design & Animation – What you’ll get
We create motion assets that blend storytelling, design and clarity — ready for use across your digital platforms. You’ll recieve
Why choose Herron
We’re an experienced design team with deep expertise across brand, digital and storytelling — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — where technical products, engineered systems and specialist services often need clearer explanation. Motion helps these businesses demonstrate value quickly and compellingly.
We also work with professional services firms — consultancies, financial specialists and other knowledge-driven organisations — where animated content enhances communication, training and brand storytelling.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Our process takes complex ideas and turns them into clear, engaging visual stories that work across modern digital channels. Each stage blends creative thinking with disciplined structure.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Motion Design & Animation service.
We create explainer videos, animated diagrams, logo animations, social media content, motion graphics, event visuals and short-form content for websites and presentations.
Yes. We can shape the narrative from scratch, refine your existing script or collaborate on messaging to ensure the animation is clear and compelling.
Absolutely. We translate your colours, typography, shapes and visual language into motion — extending your brand system into animated form.
Yes. We export assets optimised for web, social media, presentations and internal platforms, ensuring you have everything you need for smooth distribution.
Timelines vary depending on length and complexity. Short stings or logo animations may take one to two weeks, while longer explainers usually require three to six weeks from concept to delivery.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
