Motion Design & Animation

Bringing your brand to life through movement, expression and storytelling.

Motion cuts through where static content can’t.

We create animations, explainer videos and motion graphics that help people understand your story quickly — turning complex messages into engaging, memorable visuals built for today’s digital channels.

What is Motion Design & Animation?

Motion design and animation uses movement, rhythm and visual storytelling to express ideas in a way that’s dynamic, clear and easy to understand – whether through animated logos, explainer videos, product walkthroughs or social media stings.

Our work covers concept development, storyboarding, animation, typography in motion, 2D graphics, transitions, on-screen messaging, sound design and final editing. We create motion assets for websites, social media, presentations, events, campaigns and product launches. Every piece is designed to be on-brand, platform-ready and easy for your team to use.

Why Motion Design & Animation matters

People process visual information faster when it moves — which makes motion a highly effective tool for clarity, education and brand expression. In a crowded digital environment, animation and motion graphics help your message stand out and keep viewers engaged for longer.

Motion is especially powerful for B2B businesses with technical products or services. It helps simplify complex processes, demonstrate how something works and capture attention in busy digital spaces.

Motion can also strengthen your brand system. Consistent transitions, animated elements and on-brand movement help your identity feel more modern, more memorable and more premium.

Good motion design helps you:

Explain ideas quickly

Animation breaks down complex products or processes into simple, understandable steps — ideal for demos and technical storytelling.

Increase engagement

Moving content grabs attention more effectively than static graphics, improving performance across social and digital channels.

Strengthen brand recognition

Consistent motion, pacing and transition styles reinforce your visual identity and make your brand feel more distinctive.

Support sales and communication

Explainer videos and product animations make it easier for sales teams to demonstrate value and educate customers.

Motion Design & Animation – What you’ll get

We create motion assets that blend storytelling, design and clarity — ready for use across your digital platforms. You’ll recieve

Concepts and storyboards

Defining the idea, structure and narrative flow with scripts, visual directions and frame-by-frame planning.

Motion graphics and animation

Polished 2D animation, transitions, iconography and typographic motion that bring your message to life.

Logo and identity animation

Animated brand marks and visual behaviours that enhance recognition and extend your identity into motion.

Editing, sound and final delivery

Complete production with pacing, audio, music and platform-ready exports for web, social and presentations.

Why choose Herron

We’re an experienced design team with deep expertise across brand, digital and storytelling — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.

Proven in complex B2B sectors

We create motion content for industrial, engineering, manufacturing and professional services brands — helping them explain technical products and complex ideas with simplicity and impact.

Senior expertise, hands-on delivery

You’ll work directly with senior designers and motion specialists — people trusted by multi-million-pound businesses across the UK and Europe. No layers, no hand-offs, just clear thinking and high-quality work.

Partners for the long term

Clients return to us for new videos, updated animations and ongoing campaigns because we understand their products and audiences. We help your motion assets evolve as your business and message evolve.

Joined-up design across every channel

Our motion work integrates seamlessly with your brand identity, website and marketing — ensuring everything feels cohesive and consistent across touchpoints.

Who We Work With

Our sweet spot is industrial and manufacturing B2B — where technical products, engineered systems and specialist services often need clearer explanation. Motion helps these businesses demonstrate value quickly and compellingly.

We also work with professional services firms — consultancies, financial specialists and other knowledge-driven organisations — where animated content enhances communication, training and brand storytelling.

Testimonials

Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.

Keith Stewart
HEROSE UK

The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.

Josh Kershaw
Furniss & White

Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.

Ryan Lockwood
Fernco

Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.

Dr. Pam Murrell
Cast Metals Federation

Our approach

Our process takes complex ideas and turns them into clear, engaging visual stories that work across modern digital channels. Each stage blends creative thinking with disciplined structure.

Here’s how we do it:

1. Discover

Understand your goals, audience, message and distribution platforms.

2. Define

Develop concepts, scripts and storyboards that shape narrative and structure.

3. Design

Build style frames, graphical assets and visual behaviours aligned with your brand.

4. Deliver

Animate, refine, edit and export final files optimised for all required channels.

Frequently asked questions

Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Motion Design & Animation service.

Can you provide multiple file formats?

Yes. We export assets optimised for web, social media, presentations and internal platforms, ensuring you have everything you need for smooth distribution.

Can you work with our existing brand guidelines?

Absolutely. We translate your colours, typography, shapes and visual language into motion — extending your brand system into animated form.

Do you handle scriptwriting and storyboarding?

Yes. We can shape the narrative from scratch, refine your existing script or collaborate on messaging to ensure the animation is clear and compelling.

How long does an animation project take?

Timelines vary depending on length and complexity. Short stings or logo animations may take one to two weeks, while longer explainers usually require three to six weeks from concept to delivery.

What types of motion assets can you create?

We create explainer videos, animated diagrams, logo animations, social media content, motion graphics, event visuals and short-form content for websites and presentations.