A logo alone can’t carry a brand. What makes your communications recognisable — on your website, in a brochure or across social media — is your visual language.
We build visual languages that give your brand coherence, character and clarity across every channel.
Consumers are 81% more likely to recall a brand by its colour than its name
Brands that are consistently presented experience stronger brand visibility
Consumers judge a brand’s visual appeal within just 50 milliseconds
What is Visual Language?
Visual language is the extended design system that defines how your brand looks and communicates day-to-day. It’s the wider system of colours, graphics, imagery, patterns and styles that turns a basic identity into a brand experience.
Where corporate identity establishes the foundations — logo, colours, typography — your visual language builds on those foundations to create a richer, more expressive brand world. It includes elements such as:
- Graphic devices, shapes and patterns
- Illustration and iconography styles
- Photography direction and image treatments
- Motion behaviour and transitions
- Layout composition and grid systems
- Extended colour and typographic hierarchies
Together, these elements form a practical visual toolkit that your team can use consistently, whether creating social posts, reports, website pages, presentations or advertising campaigns.
How Visual Language helps you grow your business
Brands become recognisable through repetition, clarity and coherence — not through a logo alone. A strong visual language ensures every piece of communication feels connected, confident and unmistakably yours.
It helps you:
Our Visual Language service – What you’ll get
We turn your brand strategy and identity into a comprehensive, easy-to-use visual system that works across print, digital and motion.
Depending on your needs, we can build from scratch or expand on your existing identity. You’ll receive:
Why choose Herron for Visual Language?
We’re an experienced design team with deep expertise across brand, digital, and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based here in Sheffield. Our work is grounded in clarity, craft, and commercial understanding, shaped by years of delivering for ambitious B2B organisations.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — where products, systems and services can be technically complex but deserve clear, confident brands. We create visual languages that express innovation, reliability and precision, helping these businesses stand out in traditionally conservative markets.
We also work with professional services firms — consultancies, financial and legal specialists, and other knowledge-driven organisations — where credibility and clarity are everything. Our work helps them communicate authority, trust and distinction across every touchpoint.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Our process ensures your visual language is distinctive, scalable and easy for your team to use. We focus on giving you a system that supports clarity and consistency without feeling restrictive.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our visual language service.
Not necessarily. Many organisations keep their existing logo but need a stronger, more cohesive system around it. We can build an extended visual language even if your core identity stays the same.
Corporate identity covers the basics — logo, colours, typography. Visual language builds the full system around those basics, defining how your brand communicates across digital, print and motion.
Yes. A clear visual language provides rules, examples and assets that make it much easier for internal teams and partners to produce on-brand work without guesswork.
Absolutely. We design systems that are flexible and scalable, so they can grow with your brand as new channels, formats or needs emerge.
Most projects take between 4–6 weeks, depending on the depth of system required and whether we’re extending an existing identity or building from the ground up.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
