Website Design

Designing intuitive, engaging websites that bring your brand to life.

Your website isn’t just a collection of pages — it’s the digital expression of your brand.

We design websites that are clear and intuitive, turning complex information into simple, seamless user journeys that help people understand what you do and why it matters.

A well-defined brand strategy can drive revenue growth of 10–20%.

Harvard Business Review

Companies unifying creativity, analytics, and purpose as a growth strategy achieved an average revenue growth of 2.7 times more than their peers.

McKinsey

What is a Website Design?

Website design is about how your site is structured, how it looks and how people move through it. It covers information architecture, user journeys, page layout, typography, imagery, interaction patterns and the overall visual style.

Our work focuses on how your website feels to use: how easy it is to find key information, how clearly your offer is explained, and how well the design supports your wider brand and commercial goals. We create responsive designs that work across devices and screen sizes, and we work closely with developers (yours or ours) to ensure the final build is faithful to the design.

Website design is different from website development. Design defines the experience; development handles the technical build.

At Herron, these work hand-in-hand — with a separate Website Development service dedicated to the build and technical implementation.

Why Website Design matters

Website design is about giving people a smooth, meaningful experience — not just a polished interface. If users can’t find what they need, can’t understand your offer or feel lost in the structure, they drop out long before they ever contact you.

Strong design creates clarity. It guides people through your story, supports the decisions they’re trying to make and removes friction at every step of the journey. In B2B especially, where purchases are research-led and involve multiple stakeholders, usability and clarity make a measurable commercial difference.

Explain complex products and services simply

Clear structure and hierarchy turn technical information into digestible content that’s easy to understand.

Build confidence in your brand

A modern, well-designed site reassures visitors that you are professional, capable and trustworthy.

Support sales and marketing performance

Pages, layouts and calls-to-action are shaped around real user journeys — helping teams generate and nurture better quality enquiries.

Reduce friction and drop-off

Logical navigation and intuitive layouts make it easier for every visitor to find what they need quickly, so fewer people abandon the site in frustration.

Website Design – What you’ll get

We design websites around your users, your content and your commercial goals — and ensure the final designs are ready for smooth development.

Discovery and UX planning

Workshops, audits and user journey mapping to understand audiences, goals, content and key tasks the site needs to support.

Information architecture and user flows

Site maps, page groupings and journey diagrams that define how content is organised and how users move from first arrival to enquiry or action.

Wireframes and prototypes

Low- to mid-fidelity layouts that test structure, hierarchy and functionality before we move into full visual design.

UI and visual design

High-fidelity page designs that apply your brand consistently across templates, components and interactions — for desktop, tablet and mobile.

Design systems and component libraries

Reusable blocks, patterns and style definitions that make future updates easier, more consistent and more efficient to implement.

Design handover to development

Annotated designs, specifications and ongoing collaboration with developers (yours or ours) to ensure the build matches the intent and user experience. Full technical implementation is delivered via our Website Development service.

Why choose Herron

We’re an experienced design team with deep expertise across brand, digital and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.

Proven in complex B2B sectors

From industrial and manufacturing brands to professional services, we design websites for businesses with technical products and specialist audiences. We translate complex detail into clear structures and interfaces that help people find what they need and take action.

Senior expertise, hands-on delivery

You’ll work directly with senior designers and strategists — people trusted by multi-million-pound businesses across the UK and Europe. No layers, no hand-offs, just clear thinking and high-quality work.

Partners for the long term

Many clients stay with us for years, returning when they need new sections, refreshed designs or full site evolutions. We help your website grow and adapt as your services, markets and priorities change.

Joined-up design across every channel

Our brand, web and marketing teams work as one. That means your website design connects seamlessly with your identity, messaging, campaigns and offline materials — so everything feels coherent and reinforces the same story.

Who We Work With

Our sweet spot is industrial and manufacturing B2B — where products, systems and services are complex, and the website needs to make them understandable to engineers, specifiers, buyers and decision-makers. We create sites that bring clarity, credibility and commercial focus to these organisations.

We also work with professional services firms — consultancies, financial and legal specialists and other knowledge-led businesses — where the website plays a central role in building trust, showcasing expertise and generating new enquiries.

Testimonials

Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.

Keith Stewart
HEROSE UK

The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.

Josh Kershaw
Furniss & White

Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.

Ryan Lockwood
Fernco

Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.

Dr. Pam Murrell
Cast Metals Federation

Our approach

We follow a structured but collaborative process that combines strategic UX thinking with high-quality design execution. Each stage builds on the last, ensuring the final website is grounded in insight, shaped around your users and ready for a smooth, efficient development phase.

Here’s how we do it:

1. Discover

We gather the insight needed to design a website that works in the real world — including how people use your current site, what information they’re looking for, and what internal teams need the site to achieve. This ensures the design is based on evidence, not assumptions.

2. Define

We translate discovery insights into a clear framework for the site. This includes sitemaps, user flows and content architecture that show how information will be grouped, navigated and consumed. It forms the blueprint for every design decision that follows.

3. Design

We move from structure to visuals, developing wireframes and high-fidelity designs that balance usability with strong brand expression. This includes page layouts, interaction patterns, component libraries and responsive variations for mobile and desktop — all crafted to deliver clarity and a seamless user experience.

4. Collaborate

We provide detailed handover files, annotations and design specifications, and stay involved throughout the build to protect quality and intent. Whether working with your internal developers or ours, we ensure the website is built accurately, performs well and maintains the design integrity established during the process.

Frequently asked questions

Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Website Design process.

Can you redesign our existing website instead of starting from scratch?

Yes. We can audit your current site, identify what’s working and what isn’t, then restructure and redesign around a clearer, more modern experience. Where needed, this can be followed by a development phase to rebuild the site.

Do you handle both website design and development?

We specialise in website design and also offer full development through our dedicated Website Development service. You can work with us for design-only, or for a complete design-and-build project.

How does website design fit with UX and content?

Design, UX and content are closely connected. We consider user journeys, content hierarchy and page goals at every stage, so the design supports what your users are trying to achieve — not just how the site looks.

How long does a website design project take?

Timelines depend on size and complexity. A focused redesign for a smaller site might take 4–6 weeks for design, while larger, multi-template projects will take longer. If we’re also handling development, we’ll agree a combined timeline with clear milestones from discovery through to launch.

What do we need to provide for a website design project?

We’ll need clarity on your goals, audiences, services and brand, plus any existing content, assets or technical considerations. We can work with content you already have, help you restructure it, or collaborate with you to develop new content as part of the process.