Your website isn’t just a collection of pages — it’s the digital expression of your brand.
We design websites that are clear and intuitive, turning complex information into simple, seamless user journeys that help people understand what you do and why it matters.
A well-defined brand strategy can drive revenue growth of 10–20%.
Harvard Business Review
Companies unifying creativity, analytics, and purpose as a growth strategy achieved an average revenue growth of 2.7 times more than their peers.
McKinsey
77% of purchase influencers consider brand awareness when deciding whether to trust an organisation.
Forrester’s Business Trust Survey, 2023
What is a Website Design?
Website design is about how your site is structured, how it looks and how people move through it. It covers information architecture, user journeys, page layout, typography, imagery, interaction patterns and the overall visual style.
Our work focuses on how your website feels to use: how easy it is to find key information, how clearly your offer is explained, and how well the design supports your wider brand and commercial goals. We create responsive designs that work across devices and screen sizes, and we work closely with developers (yours or ours) to ensure the final build is faithful to the design.
Website design is different from website development. Design defines the experience; development handles the technical build.
At Herron, these work hand-in-hand — with a separate Website Development service dedicated to the build and technical implementation.
Why Website Design matters
Website design is about giving people a smooth, meaningful experience — not just a polished interface. If users can’t find what they need, can’t understand your offer or feel lost in the structure, they drop out long before they ever contact you.
Strong design creates clarity. It guides people through your story, supports the decisions they’re trying to make and removes friction at every step of the journey. In B2B especially, where purchases are research-led and involve multiple stakeholders, usability and clarity make a measurable commercial difference.
Website Design – What you’ll get
We design websites around your users, your content and your commercial goals — and ensure the final designs are ready for smooth development.
Why choose Herron
We’re an experienced design team with deep expertise across brand, digital and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.
Who We Work With
Our sweet spot is industrial and manufacturing B2B — where products, systems and services are complex, and the website needs to make them understandable to engineers, specifiers, buyers and decision-makers. We create sites that bring clarity, credibility and commercial focus to these organisations.
We also work with professional services firms — consultancies, financial and legal specialists and other knowledge-led businesses — where the website plays a central role in building trust, showcasing expertise and generating new enquiries.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
We follow a structured but collaborative process that combines strategic UX thinking with high-quality design execution. Each stage builds on the last, ensuring the final website is grounded in insight, shaped around your users and ready for a smooth, efficient development phase.
Here’s how we do it:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Website Design process.
We specialise in website design and also offer full development through our dedicated Website Development service. You can work with us for design-only, or for a complete design-and-build project.
Design, UX and content are closely connected. We consider user journeys, content hierarchy and page goals at every stage, so the design supports what your users are trying to achieve — not just how the site looks.
We’ll need clarity on your goals, audiences, services and brand, plus any existing content, assets or technical considerations. We can work with content you already have, help you restructure it, or collaborate with you to develop new content as part of the process.
Yes. We can audit your current site, identify what’s working and what isn’t, then restructure and redesign around a clearer, more modern experience. Where needed, this can be followed by a development phase to rebuild the site.
Timelines depend on size and complexity. A focused redesign for a smaller site might take 4–6 weeks for design, while larger, multi-template projects will take longer. If we’re also handling development, we’ll agree a combined timeline with clear milestones from discovery through to launch.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
