Hardy

Precision Blade Manufacturing Liverpool, UK

Visual Identity Brand Strategy Website Development Tagline Brand Language Motion Naming Digital Strategy Photography Art Direction 3D Visualisation Exhibition Design

Global growth strategy

When our client, Arkote Ltd, acquired Hardy UK – the market leading manufacturer of precision blades for the leather industry – Herron were brought in to help deliver the management team’s vision of the ‘future Hardy’. As 95% of the business’ sales are export, it was clear that this 160 year old industrial brand needed to be rebuilt for the digital world. We worked to revitalise and transform all its brand touch-points, including key sales tools in multiple languages.

Hardy featured image
Hardy project image
Hardy project image
We have been very happy with the service and results from our first projects with the Herron team. From our first meeting with Paul, he got the brief exactly. The actual working project with Paul, Matt and Jeremy was very well managed and clear at all stages. I wouldn’t hesitate to recommend them to other industrial clients looking for a new brand identity.
Rob Andrews
Commercial Director
Graphics for exhibition hall light box
Hardy project image
Full-page advert for Hardy UK limited
Hardy website on an iPad
Hardy project image
Hardy advert in leather trade magazine
Hardy half-page advert in simplified Chinese
Hardy brochure spreads
Sign writers installing the Hardy logo
Hardy logo on the new factory
Hardy project image
Hardy - 3D product image
Our approach

We crafted a new identity that aligned with the board’s ambition and global growth strategy. A website and 3D animations were created to reflected the substantial investment in premises, state-of-the-art machinery and people.

We drew on the past to engineer a refreshed brand for Hardy and debuted the bolder, more dynamic, digital ready business to their customers and global sales agents in a rapturous reception at the leather industry’s global trade show in Milan.

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