Marketing & Literature Design

Professional, polished materials that land your ideas with impact.

Even the best ideas need the right materials to bring them to life.

We design marketing documents and literature that’s clear, persuasive and aligned to your brand.

What is a Marketing & Literature Design?

Marketing and literature design is about creating on-brand materials that present your business clearly and professionally. It covers everything from brochures and capability documents to sales sheets, presentations, guides, handbooks and digital PDFs.

These materials shape a customer’s first impression, support sales conversations and help teams explain technical or complex information. Good design makes them easier to read, easier to understand and far more persuasive.

We design marketing and sales literature that works across formats, audiences and contexts — supporting your wider brand system while keeping the content clear, structured and visually consistent.

Marketing and Literature Design – Why it matters

Well-designed literature strengthens how your organisation is understood and remembered. It helps you communicate the value of your products and services with clarity and confidence. Strong materials support sales, build trust and ensure your brand always looks professional.

Well designed marketing and literature helps you:

Communicate complex information

Well-structured layouts and visual cues turn technical or detailed content into something easy to follow and understand.

Increase credibility

Consistent, high-quality design signals professionalism and builds trust with customers, partners and internal teams.

Support your sales team

Clear, well-presented materials help salespeople explain your offer confidently and share information quickly.

Create a coherent brand experience

When every document follows the same design system, your brand becomes more recognisable, dependable and aligned across all touchpoints.

Marketing and Literature Design – What you’ll get

We design clean, cohesive materials that reflect your brand and support your objectives. You’ll receive:

Branded literature templates

Templates for brochures, sales sheets, reports or capability documents, designed to be easy for your team to update while staying fully on-brand.

Clear, structured page layouts

Professionally designed layouts with typographic hierarchies that improve readability, guide the reader and make complex information easier to digest.

Visuals for technical content

Tailored design for charts, diagrams, product specifications and data-heavy content, helping you communicate complex information simply and visually.

Print/digital-ready artwork

Final files supplied in the correct formats for printers and digital distribution, ensuring your materials look polished and professional wherever they’re used.

Why choose Herron

We’re an experienced design team with deep expertise across brand, digital and marketing — bringing big-agency capability with the accessibility of a close, collaborative partner based here in Sheffield. Our work is grounded in clarity, craft and commercial understanding, shaped by years of delivering for ambitious B2B organisations.

Proven in complex B2B sectors

From industrial and manufacturing brands to professional services, we design for businesses with technical products and specialist audiences. We translate complexity into clear design and communication that helps businesses win more work.

Senior expertise, hands-on delivery

You’ll work directly with senior designers, strategists and creatives — people trusted by multi-million-pound businesses across the UK and Europe. No layers, no hand-offs, just clear thinking and high-quality work.

Partners for the long term

Many clients stay with us for years because of the quality of our work and the care we put into their success. We build relationships that last.

Joined-up design across every channel

Our brand, web and marketing teams work as one. That means the marketing materials we create flow seamlessly into your website, your collateral, your campaigns and everything in between — ensuring your brand always shows up with clarity and confidence.

Who We Work With

Our sweet spot is industrial and manufacturing B2B — where products, systems and services can be technically complex but deserve clear, confident communication. We create marketing literature that helps these businesses explain products, demonstrate expertise and support business development.

We also work with professional services firms — consultancies, legal and financial specialists and other knowledge-driven organisations — where credibility, clarity and high-quality presentation are essential.

Testimonials

Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.

Keith Stewart
HEROSE UK

The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.

Josh Kershaw
Furniss & White

Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.

Ryan Lockwood
Fernco

Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.

Dr. Pam Murrell
Cast Metals Federation

Our approach

We follow a clear, collaborative process that ensures the final materials are both visually strong and practical for day-to-day use.

Here’s how we do it:

1. Discover

Understand your goals, audiences and existing materials.

2. Define

Establish structure, tone and design direction.

3. Design

Craft layouts, visual treatments and clear information design.

4. Deliver

Supply artwork and templates ready for print and digital use.

Frequently asked questions

Got a few questions about how we work or what to expect? You’re not alone — here are some of the most common things we get asked about our Marketing and Literature Design service:

Can you create editable templates for our team?

Absolutely. We can create easy-to-use templates for most software packages so your team can produce materials consistently.

Can you redesign existing materials?

Yes. We can refresh what you already have, align it to your brand and improve structure, readability and clarity.

Can you work with technical content?

Yes. We specialise in simplifying technical, industrial and professional-services information through clear design and structured communication.

How long does it take?

Most literature design projects take one to three weeks depending on complexity and number of pages.

What types of literature can you design?

We design brochures, capability decks, sales sheets, product data sheets, white papers, reports, presentations and digital PDFs — anything your teams need to communicate clearly.