From thought leadership and articles to video and technical animation, we create content with intention – not for the sake of it.
Our approach ensures the right content is created at the right time, helping you capture attention, support search visibility, strengthen credibility and build trust with your audience.
Content Marketing for business impact
At Herron, we don’t just create content – we use it as part of a wider marketing system, informed by data and shaped around your audience’s needs.
B2B buyers are researching solutions long before they speak to a supplier. They are comparing options, looking for reassurance and trying to understand complex products or services. We put ourselves in their shoes to create content that helps them make sense of what you do and why it matters.
All content is created with a clear purpose, supporting search visibility, building trust and guiding prospects towards enquiry as part of a joined-up marketing approach.
Why Content Marketing matters
Without a clear content marketing strategy, businesses risk producing content that isn’t meaningful to their audience, isn’t seen, and lacks consistency – often disconnected from wider marketing activity.
A well-defined content marketing plan brings together audience insight, messaging, content creation and distribution, ensuring your business shows up clearly, credibly and at the right moments in the buying journey. It helps you to:
What You’ll Get
By aligning content with your audience, search behaviour and wider marketing activity, we ensure it works as part of a joined-up system rather than a series of disconnected outputs. Our work typically includes:
Why choose Herron?
We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner – easy to reach, hands-on, and invested in your success.
Who We Work With
Our sweet spot is industrial and manufacturing B2B – businesses with complex products, long sales cycles and specialist audiences. In these environments, content needs to not only explain; it should support how customers research solutions, compare options and move towards enquiry.
We also work with professional services firms where content plays a key role in demonstrating expertise, differentiating the offer and supporting client confidence throughout the decision-making process.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Our approach to content marketing is structured around building a clear, joined-up system – ensuring content is not only well produced, but planned, distributed and refined to support visibility, engagement and commercial outcomes. We focus on aligning content with your audience, search behaviour and wider marketing activity, so everything you produce has a clear role within the buying journey.
Our approach typically includes:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone – here are some of the most common things we get asked about our Content Marketing service:
A content marketing strategy defines what content to create, who it’s for, where it will be used and how it supports your wider marketing and sales activity. It ensures content is planned, distributed and measured effectively – rather than created in isolation.
Content should sit at the centre of your marketing – supporting SEO, campaigns, email and sales activity. A joined-up approach ensures content is aligned, reused effectively and contributes to the full customer journey.
Visibility comes from aligning content with search behaviour, structuring it for SEO and distributing it through the right channels. Without this, even high-quality content may not reach the right audience.
We measure performance across visibility, engagement and commercial outcomes – including how content contributes to enquiries, conversations and pipeline. This helps ensure content activity is delivering real value.
Content marketing attracts the right audience, builds trust and supports decision-making over time. When integrated with your wider marketing and sales processes, it helps turn visibility and engagement into meaningful enquiries.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
