E-Commerce Development

High-performing online stores built for conversion, scale and commercial growth.

We design and develop e-commerce websites for businesses that want to sell effectively online.

Whether you’re launching a new store or upgrading an existing one, we build platforms that are secure, scalable and structured around your commercial goals — not just product listings.

Talk to us about your e-commerce project.

E-Commerce Development with Business Impact

An online store is more than a digital catalogue. It must guide customers confidently from product discovery to checkout, remove friction at every step, and integrate seamlessly with the systems that run your business.

Our e-commerce development focuses on conversion, usability and performance — from intuitive product architecture and streamlined checkout journeys, to secure payment processing and back-end integrations that support stock control, fulfilment and reporting.

E-Commerce Development – What You’ll Get

Every Herron e-commerce platform is built to support growth, not just transactions.

Strategic product architecture

Clear category structures, filtering systems and search functionality that help customers find what they need quickly.

Conversion-optimised user journeys

Streamlined checkout flows, persuasive product pages, and reduced friction from landing page to payment confirmation.

Secure payment integration

Safe, reliable integration with trusted payment gateways, supporting multiple payment methods where required.

Mobile-first performance

Fast, responsive design optimised for mobile revenue — because most transactions now start on smaller screens.

Operational integrations

Connection to stock management, ERP, CRM, shipping providers, and marketing tools to ensure your store works efficiently behind the scenes.

Analytics and tracking

Full integration with GA4 and tracking tools so you can measure sales performance, funnel behaviour, and ROI from day one.

Why choose Herron for E-Commerce Development?

We build e-commerce platforms that balance customer experience with operational reality.

Commercially focused from day one

We start with your revenue goals, margins, audience behaviour and operational workflows — ensuring your platform supports how your business actually sells, not just how it looks.

Platform-agnostic, pragmatic approach

We work across leading e-commerce platforms and recommend the right solution for your scale, complexity, and budget. Whether that’s WooCommerce, Shopify, or a more bespoke build, the focus is always on suitability and long-term sustainability.

Conversion-led design

Product pages, navigation, filters, calls to action and checkout flows are structured to reduce friction and improve conversion rates — particularly important in competitive or specification-driven markets.

Built for integration

E-commerce rarely stands alone. We connect your platform with CRMs, ERPs, payment gateways, shipping providers, inventory systems, and marketing tools to create a seamless ecosystem behind the scenes.

Scalable architecture

As your product range, regions or sales channels grow, your platform should grow with you — without expensive re-platforming or technical debt.

Who We Work With

Our sweet spot is industrial and manufacturing B2B — including businesses selling components, equipment, specialist products or trade-focused ranges online. We understand the complexity of product specifications, tiered pricing, account-based purchasing and long buying cycles.

We also develop e-commerce platforms for professional services and consumer-facing brands where trust, credibility and conversion performance are essential.

Testimonials

Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.

Keith Stewart
HEROSE UK

The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.

Josh Kershaw
Furniss & White

Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.

Ryan Lockwood
Fernco

Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.

Dr. Pam Murrell
Cast Metals Federation

Our approach

We believe successful e-commerce platforms are built around clarity, iteration and measurable improvement.

1. Discovery

We define your sales model, product structure, pricing logic, fulfilment processes and conversion goals. This ensures the platform is commercially aligned from the outset.

2. Design

We map the customer journey from first interaction through to checkout, designing layouts and flows that reduce friction and build confidence.

3. Build

We develop the platform using the most appropriate technology, integrating payment gateways, shipping logic and operational systems to ensure smooth performance.

4. Launch

We manage deployment and testing, then monitor performance data post-launch. E-commerce is never static — we refine and optimise based on real user behaviour and commercial metrics.

Frequently asked questions

Got questions about building or upgrading your online store? Here are some of the most common:

Can you integrate our e-commerce site with existing systems?

Yes. We regularly integrate e-commerce platforms with CRMs, ERPs, stock systems, payment gateways, and marketing tools to create seamless workflows.

How do you improve conversion rates?

Through structured product architecture, simplified navigation, friction-free checkout design, clear calls to action, and ongoing data-led optimisation after launch.

Is e-commerce suitable for complex B2B products?

Absolutely. Many industrial and manufacturing businesses successfully sell online, including specification-led products. We structure platforms to support complex product data, account pricing, and longer buying journeys.

Which e-commerce platform do you recommend?

We recommend the platform that best suits your scale, product complexity and operational requirements. That may be WooCommerce, Shopify or another solution — our advice is always based on fit, not preference.

Will my online store be optimised for mobile users?

Yes. Mobile performance is critical for modern e-commerce. We design and build with a mobile-first mindset to ensure fast load times and smooth checkout experiences.