We help you build stronger relationships through email – keeping your business visible, relevant and connected to your audience over time.
From automated nurture sequences, to targeted campaigns and regular communications, we create email journeys that guide customers from initial interest to enquiry and beyond.
Email Marketing with business impact
Email marketing is still one of the most effective ways of communicating with prospects and customers over time – but not if you’re just creating noise.
At Herron, we take a structured, targeted approach to email marketing, ensuring that it is designed as part of a wider system – connected to your website, CRM, lead generation activity and overall customer journey. Each communication has a clear purpose, whether that’s nurturing early interest, supporting a decision or re-engaging a contact at the right moment. With a mix of automated email, behaviour-led nurture sequences, targeted campaigns and ongoing communications, we find the right approach to keep your business visible and relevant.
Why do you need Email Marketing?
Yes, inboxes are busy, but email remains one of the few channels where you can communicate directly with your audience – on your terms, not controlled by algorithms or platform changes. When emails are relevant, well-timed and aligned with the recipient’s interests, they are highly effective in building engagement and supporting decision-making.
A well-planned email strategy helps maintain visibility, build trust and keep opportunities moving, particularly in longer B2B buying cycles where decisions take time.
It helps you to:
What You’ll Get
We help businesses design email strategies that support both lead generation and long-term customer relationships. By aligning email activity with your wider marketing and sales process, we ensure communication is timely, relevant and based on how different audiences engage with your business – helping move prospects forward in a natural and measurable way.
Our work typically includes:
Why choose Herron?
We’re a senior team with global brand experience, now bringing that expertise closer to home. We combine big-agency thinking with the accessibility of a local partner – easy to reach, hands-on, and invested in your success.
Who We Work With
Our sweet spot is industrial and manufacturing B2B – businesses with complex products, long sales cycles and specialist audiences. In these environments, email plays an important role in maintaining visibility, sharing useful information and supporting ongoing engagement.
We also work with professional services firms where regular communication helps reinforce expertise, build trust and generate repeat or referral business.
“Everything’s increased since we commissioned Herron – customer enquiries, how much we export, the productivity of our staff and profit. Our website & marketing materials have never worked harder – and the sales figures prove it.”
“The service from the team at Herron has been second-to-none. We get compliments on the website all the time — it really showcases what we can do and has led to gaining new clients in the UK and overseas.”
“Having Paul and Herron on the journey with us and working collaboratively with our team has been invaluable — and hopefully we can continue that relationship going forward.”
“Today’s casting industry is modern and dynamic — we need to reflect our members as vital solution providers to global advanced manufacturing. Working with Paul and his team helped CMF overhaul the way we communicate.”
Our approach
Our email marketing work focuses on creating structured, purposeful communication that supports your wider marketing activity.
Our approach typically includes:
Frequently asked questions
Got a few questions about how we work or what to expect? You’re not alone – here are some of the most common things we get asked about our Email Marketing service:
Email marketing plays a key role after initial engagement, helping nurture prospects who are not yet ready to enquire. By maintaining regular, relevant communication, it increases the likelihood that existing interest converts into meaningful sales opportunities.
Email should be closely integrated with your CRM and sales activity. This allows leads to be segmented, tracked and followed up effectively, while ensuring communication reflects where each prospect is in their journey.
This depends on your audience and objectives, but typically includes a mix of nurture sequences, campaign emails, updates and insight-led content. The focus should be on providing useful, relevant information that supports decision-making rather than purely promotional messages.
There is no fixed rule – it depends on your audience and buying cycle. For many B2B organisations, consistency and relevance are more important than frequency. The goal is to remain visible without overwhelming your audience.
Performance can be tracked through engagement metrics such as opens and clicks, but more importantly through how email contributes to enquiries, conversations and pipeline activity over time.
Yes – particularly when it is targeted and part of a wider marketing system. While inboxes are busy, email remains one of the few channels where you can communicate directly with your audience and support longer buying journeys over time.
View our work
Our services
From strategy to identity and tone of voice, we build brands that cut through noise and connect with the right audience.
From digital to physical, we design bold, consistent visuals that bring your brand to life across every touchpoint.
We design and build smart, reliable digital platforms that look great, work hard and grow with you.
Integrated marketing strategies and campaigns that connect brand, digital and search — and deliver real results.
Contact us
If your brand is ready to become irresistible, drop us a note, or give us a call to see how we can get your audience not only engaged, but powerless to resist.
+44 (0)114 321 1808
